• Recognize entrepreneurial opportunities for new business ventures and evaluate their potential for business success.
• Understand the implementation issues including financial, legal, operational and administrative procedures involved in starting new business ventures.
• Communicate effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening, and electronic media.
• Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
• Recognize basic concepts and theories related to business ethics and social responsibility.
• Demonstrate knowledge of the ethical behavior appropriate to specific business situations.
• Identify and analyze business problems and opportunities and formulate recommendations for courses of action.
• Use quantitative and qualitative tools and methodologies to support organizational decision making.
• Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
• Describe the concept of competitive advantage and how it may be achieved through strategic and tactical methods.
• Analyze the information content of organizational processes.
• Define markets and apply marketing concepts and principles using a customer focus to effectively sell products and services.
• Recognize and appropriately respond to ethical, legal and strategic concerns relating to human resource and organizational management.
• Make basic investment and financing decisions for a business using financial management concepts, and methods.

Marketing major requirements are divided into two parts – lower-division and upper-division. The lower-division business core program involves completion of courses within the first and second year (see core curriculum below) that build a solid foundation for the upper-division finance and business curricula. The lower-division business core course work may be completed at OSU or any accredited college or university that offers equivalent courses transferable to OSU.

Course List

Code	Title	Credits
Summary of Requirements
Lower-Division		62-65
Business Core Classes (40-43)
Marketing Class (4)
Math, Economics, Writing and Communications (18) 1
Upper-Division		68-70
Business Core Classes (34)
Marketing Courses (34-36)
University General Education Requirements		41
Unrestricted Electives		4-9
Total credits required for graduation		180

1

11-14 credits from lower-division coursework satisfy University General Education Requirements; 3 credits in WR from the upper-division business core can satisfy University General Education Requirements

BUSINESS ADMINISTRATION CORE CURRICULUM1

The business administration core curriculum provides students with a broad overview of business; basic skills in accounting and quantitative methods; an understanding of the legal and social environment of business; a background in management and organizational behavior, marketing, finance, and operations management; an understanding of the entrepreneurial process; and the opportunity to integrate course work and further develop decision-making skills through the analysis of business cases.

Plan of Study Grid

First Year		Credits
Students entering OSU on the Corvallis campus as their first college experience are required to participate in Innovation Nation, the College of Business Living-Learning Community (LLC). These students, as well as students who transfer in the winter term into the marketing major from another college or university, will complete the following three-course sequence during their first year:		6-9
BA 160 or BA 163	B-ENGAGED or B-ENGAGED
BA 161	INNOVATION NATION--AWARENESS TO ACTION
BA 162	INNOVATION NATION--IDEAS TO REALITY
All other students will complete the following course:
BA 101	BUSINESS NOW
All students should also complete:
COMM 111 or COMM 114 or COMM 218	*PUBLIC SPEAKING or *ARGUMENT AND CRITICAL DISCOURSE or *INTERPERSONAL COMMUNICATION	3
MTH 241	*CALCULUS FOR MANAGEMENT AND SOCIAL SCIENCE	4
	Credits	13-16
Second Year
BA 281	PROFESSIONAL DEVELOPMENT 2	3
BA 282	DRAFTING YOUR CAREER BLUEPRINT	1
BA 283	CREATIVITY, CULTURE, AND THE WORKPLACE	1
BA 284	FOUNDATIONS OF PERSONAL FINANCE I	1
BA 211	FINANCIAL ACCOUNTING	4
BA 213	MANAGERIAL ACCOUNTING	4
BA 230	BUSINESS LAW I	4
BA 240 or BA 360	FINANCE or INTRODUCTION TO FINANCIAL MANAGEMENT	4
BA 260	INTRODUCTION TO ENTREPRENEURSHIP	4
BA 270	BUSINESS PROCESS MANAGEMENT	4
BA 275	FOUNDATIONS OF STATISTICAL INFERENCE	4
ECON 201	*INTRODUCTION TO MICROECONOMICS	4
ECON 202	*INTRODUCTION TO MACROECONOMICS	4
WR 222 or WR 323 or WR 327	*ENGLISH COMPOSITION or *ENGLISH COMPOSITION or *TECHNICAL WRITING	3
	Credits	45
Third Year
BA 311	FRAMING YOUR CAREER PLAN	1
BA 312	FOUNDATIONS OF PERSONAL FINANCE II	1
BA 313	THE ORANGE AND BLACK CASE COMPETITION	1
BA 347	INTERNATIONAL BUSINESS	4
BA 352	MANAGING INDIVIDUAL AND TEAM PERFORMANCE	4
BA 354	^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY	4
BA 357	OPERATIONS AND SUPPLY CHAIN MANAGEMENT	4
BA 370	BUSINESS INFORMATION SYSTEMS OVERVIEW	4
BA 375	APPLIED QUANTITATIVE METHODS	4
	Credits	27
Fourth Year
BA 411	NAVIGATING YOUR WORKPLACE	1
BA 412	FINANCIAL PLANNING I	1
BA 413	FINANCIAL PLANNING II	1
BA 466	INTEGRATIVE STRATEGIC EXPERIENCE	4
	Credits	7
	Total Credits	92-95

*

Baccalaureate Core Course (BCC)

^

Writing Intensive Course (WIC)

1

MTH 241, ECON 201/ECON 202, WR 222, WR 323 or WR 327, and COMM 111, COMM 114 or COMM 218 meet the university’s baccalaureate core requirements for mathematics, social processes and institutions, writing II, and speech, respectively. All students must meet the other baccalaureate core requirements and the other requirements for baccalaureate degrees

2

For students who transfer into College of Business business-related programs, the Blueprint transition courses meet the same outcomes as the professional development (Blueprint) course series accounting for the student’s academic year when they transfer into the business program

MARKETING PROGRAM REQUIREMENTS

Marketing Curriculum (38-40)

Course List

Code	Title	Credits
Required Courses
BA 223	PRINCIPLES OF MARKETING	4
or BA 390	PRINCIPLES OF MARKETING
MRKT 323	ADVANCED APPLICATION OF MARKETING PRINCIPLES	4
MRKT 396	FUNDAMENTALS OF MARKETING RESEARCH	4
MRKT 489	PERSONAL SELLING SKILLS AND TECHNIQUES	4
MRKT 492	CONSUMER BEHAVIOR	4
MRKT 499	MARKETING STRATEGY	4
Complete a thesis, directed readings, projects, internship or study abroad:		2
BA 403	THESIS
BA 405	READING AND CONFERENCE
BA 406	PROJECTS
BA 410	BUSINESS INTERNSHIP
BA 348 & BA 349	INTERNATIONAL EXCHANGE ORIENTATION and IMPACT OF CULTURE ON BUSINESS
Marketing Specializations
Select one of the following specializations:		12-14
Consumer Insights
Marketing and Digital Communication
Professional Sales and Personal Selling
Sports Marketing
Fashion and Retail Marketing (available in Corvallis only)
Marketing Management
Total Credits		38-40

MARKETING SPECIALIZATIONS

Consumer Insights Specialization

Course List

Code	Title	Credits
Select at least three courses from the following:		12
BANA 370	INTRODUCTION TO BUSINESS ANALYTICS
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT
MRKT 491	QUALITATIVE RESEARCH METHODS
MRKT 496	MARKETING RESEARCH PRACTICUM
Total Credits		12

Marketing and Digital Communication Specialization

Course List

Code	Title	Credits
MRKT 484	DIGITAL MARKETING PLATFORMS	4
MRKT 485	SEARCH MARKETING	4
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS	4
Total Credits		12

Professional Sales and Personal Selling Specialization

Course List

Code	Title	Credits
MGMT 455	INFLUENCE AND NEGOTIATION	4
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT	4
MRKT 488	PROFESSIONAL SALES	4
Total Credits		12

Sports Marketing Specialization

Course List

Code	Title	Credits
BA 350	THE BUSINESS OF SPORT	2
BANA 450	INTRODUCTION TO SPORTS ANALYTICS	2
FIN 450	FINANCING SPORT	2
MRKT 451	SPORTS MARKETING	2
MRKT 452	SPORTS SPONSORSHIP	2
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS	4
or MRKT 484	DIGITAL MARKETING PLATFORMS
Total Credits		14

Fashion and Retail Marketing Specialization (available in Corvallis only)

Course List

Code	Title	Credits
MRKT 495	RETAIL MANAGEMENT	4
Select two courses from the following:		8
DSGN 276	INTRODUCTION TO MERCHANDISING MANAGEMENT
DSGN 330	^FASHION FORECASTING AND MARKET ANALYSIS
DSGN 333	HISTORY OF CONTEMPORARY FASHION
DSGN 372	MERCHANDISE PLANNING AND CONTROL
Total Credits		12

Marketing Management Specialization

Course List

Code	Title	Credits
Select 12 credits from the following courses:		12
BA 350	THE BUSINESS OF SPORT
MRKT 451	SPORTS MARKETING
MRKT 452	SPORTS SPONSORSHIP
MRKT 484	DIGITAL MARKETING PLATFORMS
MRKT 485	SEARCH MARKETING
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT
MRKT 488	PROFESSIONAL SALES
MRKT 491	QUALITATIVE RESEARCH METHODS
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS
MRKT 495	RETAIL MANAGEMENT
MRKT 496	MARKETING RESEARCH PRACTICUM
MRKT 497	GLOBAL MARKETING
MRKT 498	SERVICES MARKETING
Total Credits		12

 

Degree plans are subject to change and the following is only an example of how students may complete their degree in four years. Students should consult their advisor to determine the best degree plan for them. Contact details for advisors can be found on the Academic Advising page.

Plan of Study Grid

First Year
FALL		CREDITS
BA 160	B-ENGAGED	3
BC Science		4
WR 121	*ENGLISH COMPOSITION (Alpha coded)	4
Math through MTH 241		4
	Credits	15
WINTER
BA 161	INNOVATION NATION--AWARENESS TO ACTION	3
BC Science		4
COMM 111 or COMM 114 or COMM 218	*PUBLIC SPEAKING or *ARGUMENT AND CRITICAL DISCOURSE or *INTERPERSONAL COMMUNICATION	3
Math through MTH 241		4
	Credits	14
SPRING
BA 162	INNOVATION NATION--IDEAS TO REALITY	3
BC Science		4
Bacc Core: Fitness, Speech, CD, DPD Electives		9
	Credits	16
Second Year
FALL
BA 230	BUSINESS LAW I	4
BA 260	INTRODUCTION TO ENTREPRENEURSHIP	4
BA 282	DRAFTING YOUR CAREER BLUEPRINT	1
ECON 201	*INTRODUCTION TO MICROECONOMICS	4
	Credits	13
WINTER
BA 211	FINANCIAL ACCOUNTING	4
BA 223	PRINCIPLES OF MARKETING	4
BA 275	FOUNDATIONS OF STATISTICAL INFERENCE	4
BA 281	PROFESSIONAL DEVELOPMENT	3
BA 283	CREATIVITY, CULTURE, AND THE WORKPLACE	1
	Credits	16
SPRING
BA 213	MANAGERIAL ACCOUNTING	4
BA 240	FINANCE	4
BA 270	BUSINESS PROCESS MANAGEMENT	4
BA 284	FOUNDATIONS OF PERSONAL FINANCE I	1
ECON 202	*INTRODUCTION TO MACROECONOMICS	4
	Credits	17
Third Year
FALL
BA 311	FRAMING YOUR CAREER PLAN	1
BA 347	INTERNATIONAL BUSINESS	4
BA 352	MANAGING INDIVIDUAL AND TEAM PERFORMANCE	4
WR 222 or WR 323 or WR 327	*ENGLISH COMPOSITION or *ENGLISH COMPOSITION or *TECHNICAL WRITING	3
MRKT 323	ADVANCED APPLICATION OF MARKETING PRINCIPLES	4
	Credits	16
WINTER
BA 312	FOUNDATIONS OF PERSONAL FINANCE II	1
BA 354	^MANAGING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY	4
BA 375	APPLIED QUANTITATIVE METHODS	4
Bacc Core-STS		3
	Credits	12
SPRING
BA 313	THE ORANGE AND BLACK CASE COMPETITION	1
BA 357	OPERATIONS AND SUPPLY CHAIN MANAGEMENT	4
BA 370	BUSINESS INFORMATION SYSTEMS OVERVIEW	4
MRKT 396	FUNDAMENTALS OF MARKETING RESEARCH	4
Bacc Core-CGI		3
	Credits	16
Fourth Year
FALL
BA 406	PROJECTS	2
BA 411	NAVIGATING YOUR WORKPLACE	1
MRKT 492	CONSUMER BEHAVIOR	4
MRKT/Electives		8
	Credits	15
WINTER
BA 412	FINANCIAL PLANNING I	1
MRKT 489	PERSONAL SELLING SKILLS AND TECHNIQUES	4
MRKT 496	MARKETING RESEARCH PRACTICUM	4
MRKT/Electives		6
	Credits	15
SPRING
BA 413	FINANCIAL PLANNING II	1
BA 466	INTEGRATIVE STRATEGIC EXPERIENCE	4
MRKT 499	MARKETING STRATEGY	4
MRKT/Electives		6
	Credits	15
	Total Credits	180

*

Baccalaureate Core Course (BCC)

^

Writing Intensive Course (WIC)