×
š We're Here to Assist You
Marketing Option
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| BA 290 | INTRODUCTION TO CAREERS IN MARKETING | 3 |
| MRKT 396 | FUNDAMENTALS OF MARKETING RESEARCH | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
| MRKT 495 | RETAIL MANAGEMENT | 4 |
| Total Credits | 23 | |
