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Marketing Minor
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| BA 223 | PRINCIPLES OF MARKETING | 4 |
| or BA 390 | PRINCIPLES OF MARKETING | |
| ECON 201 | *INTRODUCTION TO MICROECONOMICS | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
| Electives | ||
| Select three courses from the following: | 11-12 | |
| INTRODUCTION TO CAREERS IN MARKETING | ||
| DIGITAL MARKETING PLATFORMS | ||
| SEARCH MARKETING | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| PROFESSIONAL SALES | ||
| QUALITATIVE RESEARCH METHODS | ||
| RETAIL MANAGEMENT | ||
| SERVICES MARKETING | ||
| Total Credits | 27-28 | |
*
Baccalaureate Core Course (BCC)
