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Marketing Insights and Analytics Graduate Option
- Conduct research or produce some other form of creative work.
- Demonstrate mastery of subject material.
- Conduct scholarly or professional activities in an ethical manner.
| Code | Title | Credits |
|---|---|---|
| Coursework | ||
| BA 590 | MARKETING MANAGEMENT | 3 |
| BANA 560 | DATA ANALYTICS FOR COMPETITIVE ADVANTAGE | 3 |
| BANA 570 | DATA MANAGEMENT | 3 |
| BANA 571 | DATA EXPLORATION AND VISUALIZATION | 3 |
| BANA 572 | DATA AND TEXT MINING | 3 |
| MRKT 592 | CONSUMER BEHAVIOR | 3 |
| Electives | ||
| Select two courses from the following: | 8 | |
| DIGITAL MARKETING PLATFORMS | ||
| SEARCH MARKETING | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| Required Capstone | ||
| MRKT 578 | MARKETING STRATEGY CAPSTONE | 4 |
| or BANA 577 | INTEGRATED BUSINESS ANALYTICS PROJECT | |
| Total Credits | 30 | |
