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Marketing Graduate Option
- Conduct research or produce some other form of creative work.
- Demonstrate mastery of subject material.
- Conduct scholarly or professional activities in an ethical manner.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| MRKT 592 | CONSUMER BEHAVIOR | 3 |
| Electives | ||
| Select a minimum of 11 credits from the following: | 11 | |
| BUSINESS INTERNSHIP | ||
| DIGITAL MARKETING PLATFORMS | ||
| SEARCH MARKETING | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| PROFESSIONAL SALES | ||
| PERSONAL SELLING SKILLS AND TECHNIQUES | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| RETAIL MANAGEMENT | ||
| GLOBAL MARKETING | ||
| Capstone | ||
| MRKT 578 | MARKETING STRATEGY CAPSTONE | 4 |
| Total Credits | 18 | |
