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Market Research and Consumer Analytics Option

Course List
Code	Title	Credits
MRKT 396	FUNDAMENTALS OF MARKETING RESEARCH	4
MRKT 477	INTEGRATED MARKETING ANALYTICS PROJECT	4
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT	4
MRKT 491	QUALITATIVE RESEARCH METHODS	4
MRKT 492	CONSUMER BEHAVIOR	4
MRKT 496	MARKETING RESEARCH PRACTICUM	4
Total Credits		24