Fashion Design and Promotion BA (Hons)
Looking to make your mark in the fashion industry but can’t decide between fashion design, or fashion promotion and marketing? Our Fashion Design and Promotion course gives you skills and crucial understanding in both areas.
In fashion design, you’ll develop concepts, explore materials, design everything from fabrics to full fashion collections, and develop an understanding of the manufacturing processes. You’ll gain all the skills you’ll need to construct garments – such as pattern making, cutting, sewing, fabric printing, and craftsmanship. You'll also have the opportunity to discover new technologies, using software such as CLO 3D to bring your designs to life.
In the fashion promotion and marketing pathway, you’ll consider the whole fashion market, analyse future trends, develop brands, learn the marketing mix, understand visual merchandising, create promotional materials, and plan and manage events, including fashion shows. You’ll learn graphic design, styling, and photography, and will have access to our fashion journalism expertise.
Our team will guide you and help choose your preferred pathway. The course will prepare you for a successful career in areas including design, styling, promotion, marketing, manufacturing, visual merchandising, buying and selling.
Teaching is almost entirely practical and studio based, supported by lectures, seminars, tutorials, e-learning, and independent study and research. Assessment is all coursework based.
In the first year, you’ll cover the fundamental foundation subjects across both fashion design and fashion promotion. In the second year, you'll build on, grow, and develop your knowledge and learning in both disciplines through a series of live projects, competitions and the annual second year Fashion Show.
You'll have the opportunity to apply to undertake an optional placement year out in industry between your second and final year, this is sometimes known as a sandwich degree.
In your final year, you'll specialise in your chosen pathway, developing your own unique Final Major Project. Previously these have included the creation and production of a full fashion line, developing a brand identity and look book, producing a fashion publication, and creating and delivering a fashion event.
Part-time study
If you study this course on a part-time basis you will typically complete 40-80 credits in a year, rather than the 120 credits of full-time students. All modules are taught during the day time and you will be studying alongside full-time students.

