MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management and also have the option to study topics such as e-marketing, consumer research, social media, analytics, and digital research. 

 

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

 

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners. The University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought-after by employers and their content is reflected in our own degrees which ensures we're equipping students with the best opportunities for a successful marketing career.

 

This course is also offered with an optional 12-month work placement for an additional fee (24-month total course duration). See MA Marketing (Professional Practice).

 

Teaching methods include lectures, seminars, tutorials, workshops, class discussions, and case study exercises. You'll have a Peer Learning Support Group (PLSG) where you'll be able to work with other students and support each other.

 

Your progress will be assessed with written assignments, presentations, portfolios of evidence, and time-constrained assignments.

 

Compared to an undergraduate course, you'll find that this master's degree requires a higher level of independent reading and research.