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Digital Marketing Option
The Digital Marketing Option requires a total of 24 credits beyond the undergraduate business core.
| Code | Title | Credits |
|---|---|---|
| BANA 370 | INTRODUCTION TO BUSINESS ANALYTICS | 4 |
| MRKT 484 | DIGITAL MARKETING PLATFORMS | 4 |
| MRKT 485 | SEARCH MARKETING | 4 |
| MRKT 486 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 |
| MRKT 492 | CONSUMER BEHAVIOR | 4 |
| MRKT 493 | INTEGRATED MARKETING COMMUNICATIONS | 4 |
| Total Credits | 24 | |
