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Digital Marketing Analytics Option

Course List
Code	Title	Credits
MRKT 477	INTEGRATED MARKETING ANALYTICS PROJECT	4
MRKT 484	DIGITAL MARKETING PLATFORMS	4
MRKT 485	SEARCH MARKETING	4
MRKT 486	CUSTOMER RELATIONSHIP MANAGEMENT	4
MRKT 492	CONSUMER BEHAVIOR	4
MRKT 493	INTEGRATED MARKETING COMMUNICATIONS	4
Total Credits		24