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Digital Communication Arts Undergraduate Major (BA, BFA, BS, HBA, HBFA, HBS)
- Appraise the relative merits of media technologies on multiple grounds, including: their potential for individual creative expression; their potential to connect individuals to one another; their potential as investments their efficiency in pursuit of grounds 1-4; and their potential to promote community; their potential for collective human creative expression.
- Choose media appropriate to a given task.
- Evaluate & recommend public policy regarding media.
- Manage change in the media environment.
- Criticize media content using historic and emerging standards.
- Communicate effectively in a variety of media, such as digital animation, website design, video production, and writing.
The Digital Communication Arts major requires a 2.0 GPA for admittance and a 2.3 GPA for graduation. Students must receive a C– or better in all degree course work. Classes for the major must be A–F grading and not S/U. Transfer students may apply a maximum of 12 credits of lower-division NMC credits toward a degree in Digital Communication Arts.
The Production Foundations Experience is a non-credit requirement that should be completed within the first two terms of declaring the major.
BA/BS/HBA/HBS in Digital Communication Arts
A BA/BS/HBA/HBS of Digital Communication Arts can be earned by completing the core requirements as well as the intermediate and advanced levels of study.
All students receiving a BA degree shall have proficiency in a second language, including American Sign Language (ASL), equivalent to that attained at the end of the second year sequence with a grade of C– or better as certified by the School of Language, Culture, and Society.
The BS degree is conferred for focused curricula that emphasize scientific ways of knowing and quantitative approaches to understanding in the sciences and the social sciences and for curricula in professional fields. Students satisfying BS degree requirements shall have completed additional math, science and computer science courses beyond the University Baccalaureate Core.
Both the BA and BS degrees require completion of the College of Liberal Arts Core.
The BA/BS major is 45-56 credits. A minimum of 180 credits are required to earn the degree.
| Code | Title | Credits |
|---|---|---|
| Core Requirements | ||
| Media Production Orientation | ||
| NMC 100 | *NEW MEDIA AND CULTURE | 3 |
| NMC 101 | *INTRODUCTION TO NEW MEDIA COMMUNICATIONS | 3 |
| NMC 260 | NEW MEDIA FUTURES | 3 |
| NMC 301 | ^WRITING FOR THE MEDIA PROFESSIONAL | 3 |
| Intermediate Level | ||
| Select six NMC courses at the 200 or 300 level (can include up to three of the following non-NMC courses): | 18-24 | |
| COMMUNICATION IN ORGANIZATIONS | ||
| PROPAGANDA AND SOCIAL CONTROL | ||
| VISUAL RHETORIC | ||
| COMMUNICATION AND CULTURE IN CYBERSPACE | ||
| Advanced Level | ||
| Select five courses at the 400 level (can include one of the following non-NMC courses): 1 | 15-20 | |
| THEORIES OF CONFLICT AND CONFLICT MANAGEMENT | ||
| ISSUES IN THE FREEDOM OF SPEECH | ||
| Total Credits | 45-56 | |
BFA/HBFA in Digital Communication Arts (Production)
The BFA Major requires 91-98 credits. A minimum of 180 credits are required to earn the degree.
The BFA degree does not require the College of Liberal Arts Core or the college’s BA/BS requirements. The requirements within the major exceed those of the CLA Core, making it redundant.
| Code | Title | Credits |
|---|---|---|
| Core Requirements | ||
| ART 121 | DIGITAL CORE STUDIO | 4 |
| NMC 100 | *NEW MEDIA AND CULTURE | 3 |
| NMC 101 | *INTRODUCTION TO NEW MEDIA COMMUNICATIONS | 3 |
| NMC 260 | NEW MEDIA FUTURES | 3 |
| NMC 301 | ^WRITING FOR THE MEDIA PROFESSIONAL | 3 |
| Foundation Coursework | ||
| ART 101 | *INTRODUCTION TO THE VISUAL ARTS | 3 |
| ART 115 | 2-D CORE STUDIO | 4 |
| ART 131 | DRAWING CORE STUDIO | 4 |
| ART 263 | DIGITAL PHOTOGRAPHY | 4 |
| NMC 322 | LANDMARKS IN MEDIA CONTENT | 3 |
| NMC 351 | NEW MEDIA VISUALIZATION | 4 |
| TA 242 | VISUAL PRINCIPLES OF THEATRE | 3 |
| TA 346 | SCENE AND STAGE DESIGN | 3 |
| WR 407 | SEMINAR | 4 |
| Select one course from the following: | 3-4 | |
| *INTRODUCTION TO WESTERN ART: NEOCLASSICISM TO CONTEMPORARY | ||
| *INTRODUCTION TO FILM STUDIES: 1945-PRESENT | ||
| *THE NEW AMERICAN CINEMA | ||
| *FILMS FOR THE FUTURE | ||
| NMC Electives | ||
| Select two courses from the following: | 6 | |
| SURVEY OF SOCIAL MEDIA | ||
| HISTORY OF BROADCASTING | ||
| THE MEANING OF VIDEO GAMES | ||
| SOCIAL MEDIA STRATEGY | ||
| SOCIAL MEDIA AND INTERPERSONAL RELATIONSHIPS | ||
| SPECIAL TOPICS | ||
| DIFFUSION OF INNOVATIONS | ||
| *DIGITAL PORNOGRAPHY | ||
| MEDIA THEORY | ||
| MEDIA EFFECTS | ||
| NEW MEDIA AND SOCIETY | ||
| MEDIA ETHICS | ||
| SPECIAL TOPICS | ||
| Production Coursework | ||
| Select 10 courses from the following: | 31-37 | |
| BASIC RECORDING TECHNIQUES | ||
| INTERMEDIATE RECORDING TECHNIQUES | ||
| ADVANCED RECORDING TECHNIQUES | ||
| APPLIED SOUND DESIGN | ||
| VIDEO ART | ||
| SOUND DESIGN FOR VISUAL MEDIA | ||
| PRE-PRODUCTION | ||
| FIELD PRODUCTION | ||
| PRACTICUM 2 | ||
|
or NMC 410 |
INTERNSHIP | |
| COMPOSITING AND DIGITAL EFFECTS | ||
| DOCUMENTARY | ||
| NEW MEDIA 3-D | ||
| NEW MEDIA ANIMATION | ||
| ADVANCED COLLABORATIVE EXPERIENCE | ||
| Total Credits | 88-95 | |
*
Baccalaureate Core Course (BCC)
^
Writing Intensive Course (WIC)
1
NMC 409 and NMC 410 must equal a total of three credits to count as one course at this level. Can combine NMC 409 and NMC 410 credits to equal three. A maximum of three credits of NMC 409/NMC 410 can count in the major
2
Taken as three 1-credit courses or two 1-credit and one 2-credit courses or one 3-credit course. Must equal a minimum total of 3 credits to count as one course in this level. Can combine NMC 409 and NMC 410 credits to equal three
