Remember the #icebucketchallenge?  This viral sensation has to be one the most successful PR campaigns ever, achieving global online awareness and raising millions for the ALS Association.

 

If you would like to create campaigns like these and more, this programme will give you the practical know how and equip you for a successful career in either industry, advertising or PR.

 

For this programme, it’s vital to have a grounding in the principles of communication.  During the first two years of the degree, all Communications students at Richmond take the same core courses.

 

With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media.  Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

 

The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.

 

Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

 

Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

 

It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.

 

Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.