Our new BA (Hons) Digital Communication and Social Media degree programme gives you the practical skills and indispensable knowledge you need to become part of this thriving industry.

 

Combined with a strong theoretical spine, this highly flexible degree programme is transferable for any workplace or career, whether you wish to build your own brand, aspire to work for a large organisation in a digital role, or envisage doing further study.

 

All of our students at Richmond American University London graduate with both a UK and US degree, opening up international opportunities. Like our other undergraduate degree programmes, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. That’s why your first and second year will include Visual Thinking and Narratives of Change, as well as Visual Culture and Advertising Practice.

 

Choose from a range of electives which offer you the option to specialise: such as Sociology, Mass Media and Communications, and Research and Writing.

 

Your journey on this programme will continue in the third and fourth year, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign.

 

This programme also has a high practical content as you develop skills in New Media and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries.

 

With this programme you will become an expert marketeer and a highly effective social media user, capable of building a company’s profile.  You will gain an understanding of reputation management through digital media, the role of the influencer and how to target your core audiences.

 

This degree programme allows you to specialise in the areas you’re most passionate about: from marketing and PR to video production, postgraduate degree study to journalism, web design to building a personal brand, while teaching you essential knowledge and skills, in four key areas:

• Theories of communication
• Theories of society
• Digital media production
• Professional skills, specifically those sought by the creative industries and media in general such as PR and marketing

 

This wide-ranging course will empower you with essential skills for the future, giving you everything you need to succeed in a fast-moving and ever-growing industry.