Over the past 20 years, there has been an explosion of cultural and commercial events across the world, from local creative events to international, multidisciplinary festivals that transform major cities such as Edinburgh, Amsterdam, Dubai and Hong Kong. This course will provide you with the vibrant learning environment, theory, latest industry knowledge and supported self-directed study needed to understand the synergies of developing and managing cultural events and creative enterprise.

 

The curriculum covers the expansive variety of cultural events and the organisations that present them. During the course you will learn about the event management and enterprise principles involved in organising community-based celebrations, local events, established festival networks, live music events and festivals, and international events. Through guest lectures and workshops, you will meet and network with professionals from wider creative and cultural industries. There are also placement opportunities to explore, through which past students have worked with a range of regional arts and cultural organisations including examples such as Birmingham Hippodrome and Leicester City Council’s Festivals and Events Team.

 

The events and festivals landscape are ever-changing and professionals in the sector must be adept problem-solvers, with the ability to embrace new challenges and offer dynamic solutions. This course will help equip you with the skills needed to adapt to the diversification of the sector, with projects enabling you to experience online event delivery, cultural and digital content, and the opportunity to tackle the real-life challenges of engaging audiences in increasingly innovative ways. 

 

Throughout the course you will combine the academic study of theory and case studies with primary research and review of the latest industry trends and relevant policies. Our theory and industry combined teaching approach will grow your key skills in research (for both academic and industry), leadership, marketing, business planning and website design – all essential tools to succeed and forge your path as the next generation of leaders in this dynamic and vibrant industry.