Marketing Minor  Return to: Academic Degree Programs Offered

Requirements for the Minor The College of Business minor in marketing is designed for students seeking knowledge and skills in marketing function, including consumer behavior, promotional strategies, market research, and more. In addition to giving you broad exposure to the basic elements of marketing, the minor is an excellent preparation for an MBA program, or a career in marketing. Required Courses MKTG - 2100 Introduction to Marketing Management (3) MKTG - 3200 Consumer Behavior (3) MATH - 2100 Elementary Statistics (3) MKTG - 4500 Managing Market Strategies (3) Selectives Choose two (2) from the following courses: MKTG - 3500 Digital Marketing (3) MKTG - 3800 Professional Selling (3) MKTG - 4200 Promotional Strategies (3) MKTG - 4300 Marketing Research (3) MKTG - 4400 Marketing Channel Management (3) MKTG - 4600 International Marketing Strategies (3) MKTG - 4700 Customer Relationship Management (3) Total - 18 Hours

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