Effective market positioning helps businesses clearly communicate their value proposition, attract the right customer segments, and outperform competitors. This programme equips participants with practical techniques to evaluate, refine, and optimise their organisation's positioning strategy.

Participants will learn to:

• Understand the importance of strategic market positioning.
• Evaluate the current positioning of products and services.
• Conduct comprehensive market and competitor analysis.
• Identify profitable market segments and positioning opportunities.
• Develop differentiated positioning strategies.
• Adapt positioning in response to changing market conditions.
• Measure the effectiveness of positioning strategies using key performance indicators.
• Strengthen brand perception and customer value through practical business applications.

Subjects / Topics Offered (Programme Structure)

The workshop covers the following topics:

• Market Assessment Techniques
• Defining the Position of a Product
• Identifying Profitable Market Positions
• Market Analysis According to Various Factors
• Competitor Analysis
• Developing Positioning Strategies
• Adapting to Market Shifts
• Measuring Positioning Effectiveness
• Practical Business Exercises
• Interactive Case Studies.

Disciplines / Specialisations Offered

The programme integrates concepts from several business disciplines, including:

• Strategic Management
• Marketing
• Brand Positioning
• Business Development
• Competitive Strategy
• Market Analysis
• Consumer Behaviour
• Product Management
• Business Strategy. 

Programme Highlights

• Intensive 1-day executive workshop
• Award of 1 ECTS Credit
• Flexible online and onsite learning
• Qualiopi-certified professional training
• Practical market positioning frameworks
• Competitor analysis techniques
• Real-world business case studies
• Interactive learning and practical exercises
• Focus on profitable market positioning and competitive differentiation
• Immediate workplace application of positioning strategies.

Career Outcomes

Upon successful completion of the programme, participants can strengthen their expertise for roles such as:

• Marketing Manager
• Brand Manager
• Business Development Manager
• Product Manager
• Strategy Manager
• Market Research Manager
• Business Consultant
• Management Consultant
• Entrepreneur
• Senior Executive

Latest Updates

Recent programme highlights include:

• 1-day executive workshop.
• 1 ECTS Credit awarded upon successful completion.
• Available in online and onsite formats.
• Qualiopi-certified executive education programme.
• Updated curriculum covering market assessment, competitor analysis, profitable positioning, positioning strategy development, adaptation to market shifts, and positioning performance evaluation.

Special Requirements

Applicants should note the following:

• Submission of a completed application form.
• Required supporting documentation.
• Admission interview (approximately 15 minutes).
• Payment of application and registration or tuition fees upon acceptance.
• The programme is intended primarily for professionals involved in strategic management, marketing, product management, and business development.