A strong brand helps organisations establish credibility, differentiate themselves from competitors, and build lasting customer relationships. This programme equips participants with practical branding knowledge that can be applied across industries.

Participants will learn to:

• Understand the fundamentals of strategic brand management.
• Develop strong brand positioning and value propositions.
• Build and manage a consistent brand identity.
• Create memorable customer experiences through effective branding.
• Measure and strengthen brand equity.
• Align branding strategies with business objectives.
• Improve customer trust, recognition, and loyalty.
• Apply branding concepts through real-world case studies and practical exercises.

Subjects / Topics Offered (Programme Structure)

The programme typically covers the following topics:

• Introduction to Branding
• Brand Identity Development
• Brand Positioning Strategies
• Brand Equity
• Brand Architecture
• Brand Value Proposition
• Customer Perception and Brand Experience
• Brand Communication
• Brand Loyalty and Customer Engagement
• Brand Performance Measurement
• Branding Case Studies
• Interactive Practical Exercises.

Disciplines / Specialisations Offered

The programme integrates concepts from several business disciplines, including:

• Brand Management
• Marketing
• Strategic Management
• Consumer Behaviour
• Customer Experience
• Digital Marketing
• Business Development
• Corporate Communication
• Product Management.

Programme Highlights

• Intensive 3-day executive workshop
• Award of 2 ECTS Credits
• Flexible online and onsite learning options
• Qualiopi-certified executive education
• Practical branding frameworks
• Industry-focused case studies
• Interactive learning and business simulations
• Focus on customer value, brand identity, and market positioning
• Immediate workplace application of branding strategies
• Suitable for professionals across multiple industries

Career Outcomes

After completing the programme, participants can strengthen their expertise for roles such as:

• Brand Manager
• Marketing Manager
• Product Manager
• Business Development Manager
• Corporate Communications Manager
• Digital Marketing Manager
• Customer Experience Manager
• Marketing Consultant
• Business Consultant
• Entrepreneur

Latest Updates

Current programme highlights include:

• 3-day executive workshop.
• 2 ECTS Credits awarded upon successful completion.
• Available in online and onsite formats.
• Delivered as Qualiopi-certified executive education.
• Focus on practical branding strategies, customer engagement, brand positioning, and business value creation.

Special Requirements

Applicants should note the following:

• Completed application form.
• Submission of supporting documentation.
• Admission interview (approximately 15 minutes).
• Payment of applicable application and registration fees after acceptance.
• The programme is intended for professionals seeking to strengthen branding and marketing capabilities.