Pricing is one of the most important strategic decisions in any business because it directly affects profitability, customer perception, market share, and competitive advantage. This workshop equips participants with practical tools to develop effective pricing strategies for different business environments.

Participants will learn to:

• Understand the strategic role of pricing in business success.
• Apply cost-based, value-based, and competition-based pricing approaches.
• Analyse consumer behaviour and price sensitivity.
• Select appropriate pricing strategies for different market situations.
• Balance profitability with market competitiveness.
• Adapt pricing models to different customer segments and geographic markets.
• Measure pricing performance using key performance indicators (KPIs).
• Apply pricing concepts through practical case studies and business exercises.

Subjects / Topics Offered (Programme Structure)

The programme covers the following key topics:

• Role of Pricing in Business
• Behavioural Economics
• Pricing Strategies
• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing
• Dynamic Pricing Models
• Customer Behaviour Analysis
• Market Conditions and Pricing Decisions
• Pricing Performance Evaluation
• Business Case Studies
• Practical Exercises and Group Discussions.

Disciplines / Specialisations Offered

The programme integrates knowledge from several business disciplines, including:

• Strategic Management
• Marketing
• Pricing Strategy
• Behavioural Economics
• Business Development
• Financial Management
• Consumer Behaviour
• Competitive Strategy
• Revenue Management.

Programme Highlights

• Intensive 3-day executive workshop
• Award of 2 ECTS Credits
• Flexible online and onsite learning
• Qualiopi-certified professional training
• Practical pricing models and decision-making frameworks
• Industry-relevant case studies and business simulations
• Focus on profitability, customer value, and market competitiveness
• Immediate workplace application
• Designed for executives, managers, marketers, and entrepreneurs.

Career Outcomes

Upon completing the programme, participants can strengthen their expertise for roles such as:

• Pricing Manager
• Marketing Manager
• Business Development Manager
• Product Manager
• Revenue Manager
• Commercial Manager
• Strategy Manager
• Management Consultant
• Business Consultant
• Entrepreneur

Latest Updates

Recent programme highlights include:

• 3-day executive workshop.
• 2 ECTS Credits awarded upon successful completion.
• Available in online and onsite formats.
• Qualiopi-certified executive education programme.
• Updated curriculum covering pricing models, behavioural economics, customer segmentation, profitability analysis, dynamic pricing, and pricing performance evaluation.

Special Requirements

Applicants should note the following:

• Submission of a completed application.
• Required supporting documents.
• Admission interview (approximately 15 minutes).
• Payment of application, registration, or tuition fees upon acceptance.
• The programme is primarily intended for professionals involved in marketing, pricing, business development, and strategic management.