Data analytics has become a critical capability for organizations seeking to improve decision-making and gain a competitive advantage. This programme equips participants with practical analytical skills that can be immediately applied in the workplace.

Participants will learn to:

• Understand the role of data in business decision-making.
• Apply descriptive, diagnostic, predictive, and prescriptive analytics.
• Use data analytics tools to identify patterns and trends.
• Interpret corporate and consumer data effectively.
• Understand the importance of Big Data in modern organizations.
• Improve operational and financial performance through analytics.
• Make evidence-based strategic decisions.
• Apply analytics techniques using real-world business case studies

Subjects / Topics Offered (Programme Structure)

The workshop covers the following topics:

• Understanding Data as a Business Decision-Making Tool
• Business Analytics Fundamentals
• Types of Analytical Models
• Descriptive Analytics
• Diagnostic Analytics
• Predictive Analytics
• Prescriptive Analytics
• Data Analysis Tools and Techniques
• Corporate and Consumer Data Analysis
• Big Data and Its Importance
• Data-Driven Decision-Making
• Business Case Studies
• Practical Hands-on Exercises

Disciplines / Specialisations Offered

The programme integrates concepts from multiple disciplines, including:

• Data Analytics
• Business Analytics
• Business Intelligence
• Big Data
• Strategic Management
• Decision Science
• Operations Management
• Financial Analytics
• Data-Driven Business Strategy

Programme Highlights

• Intensive 3-day executive workshop
• Award of 2 ECTS Credits
• Flexible online and onsite delivery
• Qualiopi-certified professional training
• Covers descriptive, diagnostic, predictive, and prescriptive analytics
• Hands-on practical exercises and real-world business case studies
• Focus on Big Data and business decision-making
• Immediate workplace application of analytics techniques
• Designed for managers, executives, business leaders, and aspiring data professionals.

Career Outcomes

Upon successful completion of the programme, participants can strengthen their expertise for roles such as:

• Data Analyst
• Business Analyst
• Business Intelligence Analyst
• Market Research Analyst
• Strategy Manager
• Operations Manager
• Business Consultant
• Management Consultant
• Analytics Consultant
• Senior Business Executive

Latest Updates

Recent programme highlights include:

• 3-day executive workshop.
• 2 ECTS Credits awarded upon successful completion.
• Available in online and onsite formats.
• Qualiopi-certified executive education programme.
• Updated curriculum covering descriptive, diagnostic, predictive, and prescriptive analytics, business analytics, Big Data, analytics tools, and strategic decision-making. 

Special Requirements

Applicants should note the following:

• Submission of a completed application.
• Required supporting documents.
• Admission interview (approximately 15 minutes).
• Payment of application, registration, or tuition fees upon acceptance.
• The programme is primarily intended for professionals interested in data analytics, business analytics, Big Data, and data-driven management