Business analytics enables organizations to make evidence-based decisions, improve operational efficiency, and gain a competitive advantage. This programme equips participants with the knowledge and practical skills required to leverage data for business success.

Participants will learn to:

• Understand real-world applications of business analytics.
• Extract meaningful insights from structured and unstructured data.
• Apply descriptive and predictive analytics models.
• Use data visualization techniques to support business decisions.
• Translate raw data into strategic business intelligence.
• Apply analytics across marketing, finance, operations, and customer engagement.
• Identify emerging trends and make agile business decisions.
• Understand ethical and responsible use of business data.
• Solve real business problems through practical case studies and hands-on exercises.

Subjects / Topics Offered (Programme Structure)

The programme covers the following topics:

• Introduction to Business Analytics
• Data Collection and Processing Techniques
• Data Visualization
• Descriptive Analytics
• Predictive Analytics
• Data-Driven Decision-Making
• Extracting Value from Unstructured Data
• Applying Analytics Across Business Functions
• Ethical and Global Data Use
• Business Case Studies
• Practical Analytics Exercises
• Trend Identification and Forecasting 

Disciplines / Specialisations Offered

The programme integrates concepts from several business disciplines, including:

• Business Analytics
• Business Intelligence
• Data Analytics
• Strategic Management
• Marketing Analytics
• Financial Analytics
• Operations Management
• Market Research
• Process Improvement
• Digital Business Strategy 

Programme Highlights

• Intensive 4-day executive workshop
• Earn 1 ECTS Credit
• Flexible online and onsite learning
• Qualiopi-certified professional training
• Practical business analytics projects
• Interactive case studies and real-world applications
• Learn descriptive and predictive analytics
• Data visualization and decision-making techniques
• Designed for analysts, managers, consultants, and business leaders
• Immediate workplace application of analytics skills.

Career Outcomes

After completing the programme, participants can strengthen their expertise for roles such as:

• Business Analyst
• Data Analyst
• Business Intelligence Analyst
• Market Research Analyst
• Management Consultant
• Process Improvement Manager
• Business Strategy Manager
• Operations Manager
• Business Consultant
• Senior Manager

Latest Updates

Recent programme highlights include:

• 4-day executive workshop.
• 1 ECTS Credit awarded upon successful completion.
• Flexible online and onsite delivery.
• Qualiopi-certified executive education.
• Updated curriculum covering data processing, visualization, descriptive analytics, predictive analytics, trend forecasting, ethical data use, and strategic business intelligence.

Special Requirements

Applicants should note the following:

• Submission of a completed application.
• Required supporting documents.
• Admission interview (approximately 15 minutes).
• Payment of application, registration, or tuition fees after acceptance.
• The programme is primarily intended for professionals interested in business analytics, strategic planning, market research, consulting, and organizational performance improvement.