Competitive intelligence is essential for organizations operating in rapidly changing markets. This programme enables participants to understand competitors' strengths and weaknesses, anticipate market shifts, and develop strategies that create sustainable competitive advantage.

Participants will learn to:

• Understand the principles of competitive analysis and market intelligence.
• Identify current and potential competitors.
• Benchmark competitor strategies, products, and market positioning.
• Analyse industry structures and competitive dynamics.
• Anticipate market trends and competitive threats.
• Develop effective competitive strategies using analytical frameworks.
• Apply competitor insights to improve strategic decision-making.
• Strengthen business growth through practical case studies and simulations.

Subjects / Topics Offered (Programme Structure)

The programme covers the following topics:

• Identifying Competitors
• Identifying Competitors' Clients
• Tools for Collecting Competitive Information
• Determining What Information to Collect
• Analysing Competitive Information
• Developing a Competitive Strategy
• Competitor Benchmarking
• Industry Structure Analysis
• Strategic Group Mapping
• Pricing, Marketing, and Innovation Strategy Analysis
• Practical Business Case Studies
• Interactive Exercises and Group Discussions

Skills Developed

Participants will develop expertise in:

• Market analysis
• Competitor benchmarking
• Competitive intelligence
• Strategic planning
• Industry analysis
• Strategic positioning
• Competitor tracking
• Data interpretation
• Market forecasting
• Business strategy development
• Decision-making
• Strategic thinking

Disciplines / Specialisations Offered

The programme integrates concepts from several business disciplines, including:

• Strategic Management
• Competitive Intelligence
• Marketing Strategy
• Business Development
• Corporate Strategy
• Market Research
• Innovation Management
• Strategic Planning
• Business Analytics

Programme Highlights

• Intensive 3-day executive workshop
• Earn 2 ECTS Credits
• Flexible online and onsite delivery
• Qualiopi-certified professional training
• Practical competitor benchmarking frameworks
• Real-world case studies and simulations
• Immediate workplace application
• Industry-focused curriculum
• Designed for managers, strategists, entrepreneurs, and marketing professionals
• Focus on building sustainable competitive advantage through strategic analysis. 

Career Outcomes

After completing the programme, participants can strengthen their expertise for roles such as:

• Strategy Manager
• Business Development Manager
• Marketing Manager
• Competitive Intelligence Analyst
• Corporate Planning Manager
• Management Consultant
• Market Research Manager
• Business Strategy Consultant
• Entrepreneur
• Senior Executive

Latest Updates

Recent highlights of the programme include:

• Flexible online and onsite delivery.
• Award of 2 ECTS Credits.
• 3-day executive workshop.
• Qualiopi-certified executive education.
• Updated curriculum featuring competitor benchmarking, industry structure analysis, strategic group mapping, market intelligence, pricing analysis, and innovation strategy. 

Special Requirements

Applicants should note the following requirements:

• Submission of a completed application.
• Mandatory supporting documents.
• Admission interview (approximately 15 minutes).
• Payment of application, registration, or tuition fees after acceptance.
• The programme is intended primarily for professionals seeking to improve strategic analysis, market intelligence, and competitive positioning.