Maintaining a competitive advantage is essential for long-term business success in dynamic global markets. This programme equips professionals with practical tools to identify organizational strengths, defend market position, and continuously innovate.

Participants will learn to:

• Understand the principles of sustainable competitive advantage.
• Identify unique organizational strengths and value propositions.
• Apply the Resource-Based View (RBV) to strategic planning.
• Develop dynamic capabilities that improve organizational agility.
• Anticipate competitive threats and market disruption.
• Drive innovation while maintaining business stability.
• Measure strategic performance and adapt business strategies.
• Strengthen long-term competitiveness through practical business case studies and simulations.

Subjects / Topics Offered (Programme Structure)

The workshop covers the following core topics:

• Present State of the Market
• Present State of the Organization
• Identifying the Current Competitive Advantage
• Identifying Threats to the Organization
• Developing a Strategy to Sustain Competitive Advantage
• Ensuring Organizational Resources and Assets Support Long-Term Success
• Business Simulations
• Practical Case Studies and Strategic Exercises

Skills Developed

Participants will develop practical expertise in:

• Competitive advantage analysis
• Strategic planning
• Resource-based strategy
• Dynamic capability development
• Innovation management
• Competitive threat analysis
• Risk management
• Market positioning
• Strategic performance measurement
• Business resilience
• Long-term growth planning
• Executive decision-making

Disciplines / Specialisations Offered

The programme integrates concepts from multiple business disciplines, including:

• Strategic Management
• Business Strategy
• Corporate Strategy
• Innovation Management
• Business Development
• Marketing Strategy
• Risk Management
• Leadership
• Organizational Development
• Performance Management

Programme Highlights

• Intensive 3-day executive workshop
• Earn 2 ECTS Credits
• Flexible online and onsite delivery
• Qualiopi-certified professional training
• Practical business simulations and case studies
• Industry-focused strategic frameworks
• Immediate workplace application
• Designed for executives, strategists, business development professionals, and marketing leaders
• Strong emphasis on long-term organizational resilience and sustainable competitive positioning.

Career Outcomes

Upon successful completion of the programme, participants can strengthen their expertise for roles such as:

• Strategy Manager
• Business Development Manager
• Marketing Manager
• Corporate Planning Manager
• Innovation Manager
• Strategic Consultant
• Management Consultant
• Chief Strategy Officer (CSO)
• Entrepreneur
• Senior Executive

Latest Updates

Recent highlights of the programme include:

• Available in online and onsite formats.
• Award of 2 ECTS Credits.
• 3-day executive workshop.
• Qualiopi-certified executive education programme.
• Updated curriculum covering Resource-Based View (RBV), Dynamic Capabilities, Innovation-Driven Competitive Advantage, competitive threat analysis, and performance adaptation strategies.

Special Requirements

Applicants should note the following:

• Submission of a completed application.
• Required supporting documents.
• Admission interview (approximately 15 minutes).
• Payment of application, registration, or tuition fees after acceptance.
• The programme is intended primarily for professionals involved in strategy, business development, marketing, leadership, or organizational management.