In today's rapidly changing business environment, recognising emerging trends early enables organisations to innovate, adapt, and maintain a competitive advantage. This programme develops the skills required to anticipate change and make proactive strategic decisions.

Participants will learn to:

• Understand the importance of trend identification in strategic planning.
• Differentiate between short-term trends, long-term trends, and megatrends.
• Identify technological, economic, social, environmental, and market trends.
• Analyse trend data to support business decision-making.
• Evaluate the business impact of emerging trends.
• Integrate trend analysis into innovation and growth strategies.
• Develop proactive responses to market changes.
• Apply trend identification techniques through practical business case studies and exercises.

Subjects / Topics Offered (Programme Structure)

The workshop typically includes the following topics:

• Introduction to Trend Identification
• Types of Business and Market Trends
• Environmental and Industry Scanning
• Consumer Behaviour Trends
• Technology and Innovation Trends
• Trend Analysis Techniques
• Evaluating Trend Impact
• Integrating Trends into Strategic Planning
• Business Case Studies
• Practical Trend Identification Exercises

Skills Developed

Participants will develop expertise in:

• Trend identification
• Environmental scanning
• Strategic foresight
• Market analysis
• Consumer insight analysis
• Innovation planning
• Strategic decision-making
• Business intelligence
• Opportunity identification
• Risk assessment
• Competitive analysis
• Long-term strategic planning

Disciplines / Specialisations Offered

The programme incorporates knowledge from several business disciplines, including:

• Strategic Management
• Innovation Management
• Business Strategy
• Marketing
• Business Intelligence
• Corporate Planning
• Entrepreneurship
• Market Research
• Change Management

Programme Highlights

• Intensive 2-day executive workshop
• Earn 1 ECTS Credit
• Flexible online, onsite, and hybrid delivery
• Practical trend analysis frameworks
• Industry-focused case studies
• Hands-on learning activities
• Designed for executives, managers, and entrepreneurs
• Immediate workplace application
• Qualiopi-certified professional training
• Focus on innovation, future readiness, and strategic decision-making. 

Career Outcomes

Upon completion, participants can strengthen their expertise for roles such as:

• Strategy Manager
• Business Development Manager
• Innovation Manager
• Marketing Manager
• Business Intelligence Analyst
• Market Research Manager
• Corporate Planning Manager
• Strategic Consultant
• Entrepreneur
• Senior Executive

Latest Updates

Recent highlights of the programme include:

• Flexible delivery in online and onsite formats.
• Award of 1 ECTS Credit.
• Intensive 2-day executive workshop.
• Qualiopi-certified executive education.
• Updated curriculum focused on trend analysis, environmental scanning, innovation, and strategic foresight.

Special Requirements

Applicants should note the following:

• Submission of a completed application.
• Supporting documentation as requested by the admissions office.
• Short admission interview (approximately 15 minutes).
• Payment of registration or tuition fees after acceptance.
• The workshop is primarily intended for professionals, managers, executives, and entrepreneurs interested in strategic planning and innovation.