Why Study / Key Benefits

• The Master of Management (Marketing) is a professional, primarily taught master’s degree designed for students who want to progress or change into management and marketing careers.
• A previous business or marketing degree is not required, provided the applicant meets the relevant bachelor’s-degree entry standard.
• The programme combines core management knowledge with advanced marketing study, including consumer behaviour, digital and social-media marketing, marketing strategy and professional practice.
• Learning is connected with current business practice and employability, with industry-relevant projects, practical activities and professional practice incorporated into the qualification.
• Massey states that its Master of Management is a rigorous qualification and that students are expected to achieve a high academic standard.
• The programme is available to international students either on campus in New Zealand or online from outside New Zealand.

Programme Structure and Subjects / Topics

The current Marketing pathway consists of Part One marketing study followed by Part Two professional/applied study.

Part One includes the following Marketing courses:

• 156742 Understanding Consumers: Decision Making and Behaviours – 30 credits. Examines consumer behaviour in contemporary markets, including psychological, sociological and individual influences on consumer decisions.
• 156756 Strategic Digital and Social Media Marketing – 30 credits. Covers digital marketing theories, digital tools, platforms, analytics and strategic social-media marketing.
• 156757 Marketing Strategy: Connecting Businesses to Markets – 30 credits. Covers marketing principles, strategic frameworks, customer needs, competitive analysis and evidence-based strategic recommendations.

Part Two provides a choice of 60 credits from:

• 152810 Innovative Business Solutions – 30 credits. Uses design-thinking approaches and live-action learning projects to address managerial problems with industry partners.
• 152811 Organisational Behaviour: Connecting Organisations, Management, and People – 30 credits. Examines people, culture, organisational structure, external environments and organisational performance.
• 152894 Professional Practice – 60 credits. A professional action investigation in the relevant subject area, potentially undertaken individually or in groups and assessed through methods such as written/oral presentations and case studies.

The wider Master of Management also includes core Master of Management study. The current regulations identify core options including:

• Interpersonal Communication at Work – 15 credits
• Current Issues in Business – 15 credits
• Examining Business Dilemmas – 30 credits

Disciplines / Specialisations

The selected subject is:

• Marketing

The wider Master of Management currently lists subjects/specialisations including:

• Human Resource Management
• International Business
• Management
• Marketing
• Sustainability

Programme Highlights

• NZQF Level 9 master’s qualification.
• 180-credit professional master’s degree.
• Marketing specialisation within the broader Master of Management.
• No previous marketing qualification is necessarily required.
• Auckland campus and Distance/online options.
• International students can study on campus in New Zealand or online from outside New Zealand.
• Strong emphasis on practical and current marketing knowledge.
• Covers consumer behaviour, digital/social-media marketing and marketing strategy.
• Professional Practice provides an applied component.
• Massey Business School is accredited by AACSB; Massey states this places its business school within the top 5% of global business schools under AACSB's framework.
• The current Master of Management page reports that 98% of responding Master of Management graduates in the 2023 Graduate Destination Survey were employed, although this figure applies to the qualification overall rather than specifically to Marketing.

Career Outcomes

Massey identifies marketing-related career pathways including:

• Marketing manager
• Chief marketing officer
• Digital marketing strategist
• Market research analyst/researcher
• Consumer or market data analyst
• Social media marketer or manager
• Branding specialist

Latest Updates / Special Requirements

• The current programme has updated Marketing course titles/content compared with older Massey regulations. For example, the current programme page lists “Strategic Digital and Social Media Marketing” and “Marketing Strategy: Connecting Businesses to Markets”, so older course lists should not be treated as the current structure.
• Students must achieve a B- grade average across Part One courses to progress to Part Two.
• Students who have already completed at least 60 credits of postgraduate study with a minimum C+ average may not need to complete the Master of Management core course, but this does not constitute automatic credit; an approved alternative 30-credit course must be completed and special permission is required.
• The Master of Management is primarily a taught/professional qualification. Massey specifically recommends its research-based Master of Business Studies for students whose goal is progression to a PhD.
• Massey recommends that international students apply at least three months before their intended start date to allow time for admission, visa processing and travel arrangements.

International Student Visa Requirements

For international students physically studying the programme in New Zealand, the relevant visa is generally the Fee Paying Student Visa.

Current Immigration New Zealand requirements include:

• An offer of place from an approved education provider.
• Evidence that tuition fees can be paid, or evidence of an applicable scholarship.
• Evidence of sufficient living funds or an acceptable sponsor.
• Acceptable medical and travel insurance.
• Meeting health and character requirements.
• Demonstrating a genuine intention to study.
• Demonstrating the ability to leave New Zealand at the end of the stay.
• Students already holding a student visa must maintain satisfactory attendance and academic progress.