The Graduate Diploma (Marketing) – GradDip(Mrk) is a specialised pathway qualification designed mainly for international students who wish to progress into postgraduate business and marketing studies, particularly the Master of Management (Marketing) at Massey University.

The programme helps students build foundational and advanced academic skills in marketing, communication, business management, intercultural understanding, and postgraduate-level study techniques.

Why Study Graduate Diploma (Marketing) at Massey University?

• Designed specifically for international students transitioning into postgraduate business studies.
• Provides a direct academic pathway into the Master of Management (Marketing).
• Builds academic writing, research, communication, and analytical skills needed for master’s-level education.
• Offers exposure to New Zealand business culture and professional workplace practices.
• Industry-relevant curriculum with practical case studies and business applications.
• Study in Auckland, New Zealand’s major commercial and business hub.
• Internationally recognised university qualification.

Disciplines / Areas Covered

The programme includes study in:

• Marketing Fundamentals
• Consumer Behaviour
• Business Communication
• Intercultural Communication
• Professional Skills
• Academic Research and Writing
• Critical Thinking
• Business Management
• Workplace Skills
• Marketing Strategy Basics

Career Outcomes

After completing the Graduate Diploma (Marketing), students may pursue:

• Marketing Coordinator
• Marketing Assistant
• Digital Marketing Support Roles
• Brand Support Executive
• Customer Relationship Coordinator
• Sales and Marketing Executive
• Business Development Assistant
• Market Research Assistant

Many students also continue into postgraduate study such as:

• Master of Management (Marketing)
• Postgraduate Business Qualifications

Highlights of the Programme

• International student-focused pathway qualification
• Strong preparation for postgraduate business education
• Industry-oriented curriculum
• Located in Auckland’s business environment
• Development of academic and professional communication skills
• Supportive transition into New Zealand higher education system
• Exposure to multicultural business practices

Latest Updates / Special Requirements

• The programme is specifically designed for international students.
• Some transitional course regulation updates apply until December 2028.
• Students planning to progress into the Master of Management may transfer eligible 700-level coursework into the master’s qualification instead of graduating separately with the diploma in certain cases. 

Visa Requirements for International Students

International students generally require:

• Valid New Zealand student visa
• Offer of place from the university
• Proof of tuition fee payment
• Evidence of sufficient living funds
• Medical and travel insurance
• Valid passport
• English language proficiency proof