This programme focuses on developing creative, technical, and industry-ready skills through practical work and portfolio development.

Why Study Bachelor of Creativity?

This programme stands out because:

• Hands-on learning (not just theory)
• Build a professional portfolio
• Work on real client + collaborative projects
• Blend of creative + technical skills
• Strong focus on industry readiness

Programme Structure / Subjects

Core Areas:

• Creative Practice & Contexts
• Design Thinking
• Creative Enterprise

Practical Learning Includes:

• Digital design
• Animation & motion graphics
• Multimedia production
• Image-making (drawing, photography, print)
• 2D/3D modelling & prototyping
• Interactive media & web design

Tools & tech:

• Adobe Creative Cloud (Photoshop, Illustrator, After Effects, etc.) 

Specialisations / Majors

Students choose from:

1. Digital Media & Design
2. Animation

Career Outcomes

Graduates can work as:

• Animator
• Game Designer
• Graphic Designer
• Video Creator / Editor
• Multimedia Designer
• Motion Graphics Artist
• Content Creator
• Art Director

Highlights of the Programme

• Portfolio-based degree (important for jobs)
• Real-world projects with clients
• Industry-relevant software & tools
• Creative + technical hybrid learning
• Pathway to Master of Design (Level 9)

Latest Updates (2025–2026)

• New intake dates updated for Feb & July 2026
• Fees updated to NZD $27,000/year
• Continued focus on digital + animation industries
• Integration under Te P?kenga (NZIST)

Final Summary

The Bachelor of Creativity at Whitireia and WelTec is ideal if you want:

• Practical creative career (not theory-heavy)
  
• Strong portfolio for jobs
  
• Skills in design, animation, multimedia
  
• Study in New Zealand with industry exposure