SRH University is a state-recognised private university in Germany with a network of modern campuses and a diverse international student body from over 140 countries. It emphasises practical, project-based learning, close industry links and personalised support — designed to help you develop the skills needed for creative and technical jobs worldwide.

 

Why Study User Experience & Data-Driven Design (M.Sc.)?

This Master of Science programme prepares you for careers at the intersection of design, technology and data — key in today’s digital and innovation-driven world. You will learn to understand people’s needs, use data to inform design decisions, and develop user-centred digital systems, apps and services that work effectively in real-world contexts.

Key strengths of this programme

• Combines user experience (UX) design, data analysis, and innovation management.

• Teaches human-centred design, technology integration, and strategic project leadership.

• Focus on ethical, social and sustainability aspects of digital design.

• Skills in AI, immersive technologies (AR/VR) and multimodal interaction.

• Ideal for roles that require both creative and analytical competencies.

 

Programme Structure & Subjects

The curriculum integrates design thinking, data analysis, technology and innovation management across core areas:

Core Focus Areas

1. Human-Centred & Data-Driven Design: Understand user needs through research and data, then apply insights to design inclusive, effective experiences.

2. Technology & Innovation: Learn to work with interactive technologies, AI, AR/VR, data visualisation and new interaction methods.

3. Management, Ethics & Strategy: Study project/product management, innovation management, ethical considerations, and strategic design implementation.

Sample Topics & Skills

• UX research & usability testing

• Prototyping & interaction design

• Data-driven evaluation & analytics

• Project and product management

• Strategic development of digital systems

• Ethical, social and sustainable aspects of design

 

Disciplines & Specialisations

While the degree doesn’t label formal specialisations, your training covers:

• UX strategy & research

• Interaction design

• Data analytics for design

• AI and emerging tech in UX

• Product management & innovation

• Ethics and sustainability in digital design

 

Highlights & Learning Experience

• Interdisciplinary training blending design, data and management.
• Exposure to emerging technologies (AI, AR/VR) for future-focused UX careers.
• Holistic skill development — creative, analytical and strategic.
• CORE teaching approach encourages project work, real-world problem solving, and teamwork.

 

Career Outcomes

Graduates are qualified for roles such as:

• UX Researcher / UX Strategist

• Data-Driven UX Designer

• Interaction Designer

• Product Owner / Product Manager (Digital)

• UX Consultant / Innovation Manager

• Design Lead or Project Manager in digital teams

 

Visa Requirements for International Students

If you are from outside the EU/EEA:

1. Apply for a German National Student Visa (Type D) at your local German embassy/consulate.

2. Show proof of admission, sufficient funds (e.g., blocked account with required amount), and health insurance.

3. After arrival, convert your visa to a German residence permit for study purposes.

4. Student visas typically permit part-time work (e.g., 120 full days or 240 half days per year).

 

Latest Updates & Requirements

• The programme is delivered fully in English.
• It’s structured for digital and design innovation careers with hands-on, data-driven practice.
• Application and interview process remains ongoing via the SRH portal — apply anytime and be invited for interview if eligible.
• Admissions usually close several weeks before 1 October intake date.