SRH University is a state-recognised private university in Germany, part of the SRH education group. It serves students from around the world and offers practice-oriented programmes that blend creative thinking, industry relevance and applied learning. The university uses an innovative CORE teaching principle that emphasises project-based, independent and competence-oriented learning — helping students build real-world skills.

 

Why Study Master’s in Strategic Design (M.A.) in Germany at SRH University?

The Strategic Design Master’s is ideal if you want to use design beyond aesthetics — for innovation, brand strategy, social impact and organisational change. It is particularly suited for students with a background in creative fields (like design, architecture, UX, art or media) who want to shape future-focused strategies and creative leadership roles in industries, agencies, consultancies, start-ups or innovation teams.

Program Highlights

• Designed to cultivate advanced strategic thinking and creativity
• Builds skills in design thinking, innovation management, brand strategy and systemic problem-solving
• Strong emphasis on practical projects, industry interaction and portfolio development
• Taught entirely in English — making it accessible for international students.

 

Programme Structure & Subjects

The curriculum is built to develop strategic, creative and analytical skills. Students move from foundational concepts to specialised, applied design and research work.

Examples of Modules

1st Semester

• Strategic Design Introduction (mindset, innovation, design thinking)

• Strategic Design Research (human-centred and participatory methods)

• Strategic Design Synthesis (data analytics & strategic information)

• Content Management, Theory I (brand, sustainability)

• Best Practice & Industry Insight I

2nd Semester

• Strategic Design Creation (brand identity, future studies)

• Strategic Design Realisation (digital/analogue prototyping)

• Strategic Design Implementation (change management & storytelling)

• Theory II (sociology, media ethics)

• Best Practice II (entrepreneurship & innovation organisations)

3rd Semester

• Purpose-Driven Innovation (service, experience, game design)

• Portfolio Development & Exhibition Design

• Creative Leadership & Conflict Management

• Advanced theory and mentoring units

4th Semester

• Master’s Thesis (capstone research/practical project) with coaching and colloquium.

 

Disciplines & Specialisations

The Strategic Design programme spans multiple creative and professional areas:

• Innovation & Design Thinking

• Brand & Identity Strategy

• Creative Leadership & Management

• User-centred research & systems thinking

• Service & Experience Design

• Change & Transformation Design

 

Highlights & Unique Features

• Focus on strategic thinking, not just aesthetics — combining design with business and innovation.
• Strong emphasis on design research, leadership and creativity.
• Taught entirely in English in Berlin — great for international students.
• Industry exposure through excursions, mentoring and expert talks.
• Integrated Master’s thesis to demonstrate your strategic design capability.

 

Career Outcomes

Graduates are prepared for diverse and growing roles such as:

• Strategic Designer / Creative Director
• Brand & Innovation Strategist
• Service & Experience Design Leader
• Design Consultant or Innovation Manager
• User Research & Systems Design Specialist
• Project Manager in Creative Industries

 

Visa & Student Requirements (Non-EU/EEA Students)

If you are from outside the EU/EEA, you will need to follow German visa procedures:

1. National (Type D) Student Visa via the German embassy in your home country.

2. Show admission letter (from SRH) and proof of sufficient funds (blocked account ~€11,208/year).

3. Valid health insurance covering your entire stay.

4. After arrival, convert the visa to a German residence permit for study purposes.

5. You may work part-time (e.g., 120 full days/240 half days) while studying under German rules.

 

Latest Updates & Special Notes

• Accredited programme with no NC (numerus clausus) — selection is portfolio and interview based.
• Applications can open for April or October depending on year (October is typical).
• Early application is recommended (especially for visa processing).