Kaplan Business School is a private* higher education provider in Australia, part of the global education group Kaplan International. It offers undergraduate and postgraduate degrees in key business disciplines including marketing, management, accounting, business analytics and more. KBS is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and listed on CRICOS, meaning its courses are officially recognised and approved for international student visas.

 

Why Study Bachelor of Business (Marketing) at KBS?

This degree is designed for students who want to build a career in marketing or related areas — such as digital marketing, public relations, advertising and events. The course equips students with practical business knowledge, critical thinking, creativity, consumer insights, research skills, and strategic marketing techniques that are highly valued by employers globally.

 

Subjects / Program Structure

Core Marketing Subjects

• Marketing Principles
• Integrated Marketing Communications
• Services Marketing
• Omnichannel Marketing
• Consumer Behaviour
• Governance, Ethics & Sustainability (business context)

 

Elective Options

Electives may include:

• Financial Accounting

• Quantitative Analysis

• Business Analytics

• Hospitality and Tourism systems (optional)

• Corporate finance, and others depending on campus availability.

 

Discipline / Specialisation

The degree focuses on Marketing as a major under the broader Bachelor of Business umbrella, preparing you for roles in:

• Digital marketing

• Advertising

• E-commerce

• Events and PR

• Consumer insights and strategy

 

Career Outcomes

Graduates may pursue roles such as:

• Public Relations Officer
• Digital Marketing Specialist
• Product or Brand Marketing Manager
• Events Manager
• E-commerce Consultant
• Advertising Coordinator

 

Student Visa & Requirements

To study full-time in Australia, international students must obtain a Student Visa (Subclass 500). Typical visa conditions include:

• Confirmation of Enrolment (CoE)
• Valid passport
• English proficiency
• Financial proof
• Overseas Student Health Cover (OSHC)
• Genuine Temporary Entrant (GTE) requirement

 

Highlights for International Students

• Accredited Australian bachelor degree with multiple annual intakes.
• Practical marketing curriculum with digital focus.
• Courses designed for employability across key marketing sectors.
• Campuses in major Australian cities with support services for international students.

 

Latest Updates / Special Notes

• Always confirm fees, intake dates and entry criteria on the official KBS site before applying.
• English requirements may vary slightly depending on individual country systems; check with admissions or authorised agents.
• RPL or credit transfer can shorten your study if you have relevant prior education or work experience.