The MBA – Digital Management at Kaplan Business School (KBS) is an AQF Level 9 postgraduate qualification designed for professionals seeking strategic management skills with a focus on digital business. The specialisation develops knowledge of how digital information is created, used and communicated and how organisations can adopt digital strategies to maintain competitive advantage.

Key benefits include:

• Develop strategic management and leadership capabilities.
• Build digital marketing and communication skills.
• Learn how digital information can support organisational decision-making.
• Develop knowledge of business analytics and management within a data-driven environment.
• Understand how organisations can use digital practices to support growth and competitiveness.
• Gain exposure to knowledge management, digital marketing and real-world business analytics.
• Choose additional electives across areas such as entrepreneurship, international business, project management, healthcare, tourism and hospitality, workplace diversity and data-driven leadership.
• Study on campus in Australia or through KBS's online delivery.

Programme Structure and Subjects / Topics

The MBA consists of 12 subjects: 6 core subjects, 3 electives at any level and 3 Level 600 electives. The Digital Management specialisation includes three directed Level 600 subjects.

Core subjects:

1. MBA401 – People, Culture and Contemporary Leadership
2. MBA402 – Governance, Ethics and Sustainability
3. MBA403 – Financial and Economic Interpretation and Communication
4. MBA404 – Consumer Behaviour and Marketing Psychology
5. MBA502 – Emotional Intelligence, Cultural Intelligence and Diversity
6. MBA600 – MBA Capstone: Strategy

Digital Management directed subjects:

1. MBA631 – Digital Marketing and Communication
2. MBA632 – Knowledge Management
3. MBA633 – Real-world Business Analytics and Management

Other electives available in the MBA structure include:

• MBA501 – Dynamic Strategy and Disruptive Innovation
• MBA601 – Fundamentals of Entrepreneurship
• MBA602 – Small Business Administration
• MBA603 – New Venture Capital Raising
• MBA611 – International Strategy
• MBA612 – International Business and Finance
• MBA613 – Organisational Change and Innovation
• MBA621 – Healthcare Systems
• MBA622 – Comprehensive Healthcare Strategies
• MBA623 – Healthcare Management
• MBA641 – Strategic Project Management
• MBA642 – Project Initiation, Planning and Execution
• MBA643 – Project Risk, Finance and Monitoring
• MBA651 – Managing in Service-based Industries
• MBA652 – Strategy and Leadership in Tourism and Hospitality
• MBA653 – Destination and Visitor Management
• MBA661 – Gendered Workplace Environments
• MBA662 – Personal Growth and Empowerment
• MBA663 – Communication, Persuasion and Influence
• MBA671 – Strategic Value of Analytics
• MBA672 – Data-driven Design Thinking
• MBA673 – Business Analytics Life Cycle. 

Disciplines / Specialisations

The selected specialisation is Digital Management.

Its main areas include:

• Digital marketing
• Digital communication
• Knowledge management
• Business analytics
• Digital information management
• Strategic digital decision-making
• Digital transformation and organisational competitiveness

Programme Highlights

• AQF Level 9 master's qualification.
• CRICOS code 078565G.
• Standard duration of 2 years.
• 12 subjects over 6 trimesters.
• 6 core subjects plus 6 elective/directed subjects.
• Digital Management specialisation.
• Five listed annual start months.
• Six Australian campus locations plus online study.
• Dedicated subjects in Digital Marketing and Communication, Knowledge Management and Real-world Business Analytics and Management.
• MBA Capstone: Strategy.
• Accelerated study option available depending on subject options.
• Recognition of prior learning may be available. 

Career Outcomes

KBS specifically identifies these career outcomes for the Digital Management MBA:

• Marketing consultant
• Information resources manager
• Business analyst.

Latest Updates / Special Requirements

The current KBS programme page confirms that the Digital Management MBA remains listed as AQF Level 9 with CRICOS code 078565G.

Current points to note:

• Standard duration is 2 years across 6 trimesters.
• Five commencement months are currently listed: March, May, July, September and November.
• Online delivery is available.
• An accelerated study option is available depending on subject options.
• MBA600 must be completed in the final or penultimate trimester.
• RPL may be available for previously completed academic work.
• KBS recommends checking Kaplink for the current subject availability.

International Student Visa Requirements

International students studying this CRICOS-registered programme in Australia generally apply for the Australian Student visa (subclass 500).

KBS's application process requires the applicant to complete the application, provide the required certified documents, receive an Offer of Admission, satisfy offer conditions, accept the offer and complete the required payment. KBS then issues an electronic Confirmation of Enrolment (eCoE), after which the student can proceed with the Australian Student visa application.

Under the current Australian Student visa requirements, applicants must generally:

• Be enrolled in an eligible course and hold a valid CoE when the visa is decided.
• Hold Overseas Student Health Cover (OSHC), unless exempt.
• Meet the Genuine Student requirement.
• Meet applicable health requirements.
• Meet character requirements.
• Sign the Australian Values Statement where applicable.
• Meet applicable English-language requirements or qualify for an exemption.
• Provide financial-capacity evidence when required.