The Bachelor of Business (Marketing) at Kaplan Business School (KBS) is designed for students who want to build a professional career in marketing while developing broader business knowledge. KBS describes the course as covering the increasingly strategic, diverse and evolving marketing environment, with emphasis on research, problem-solving, innovation, optimisation and strategy.

Key benefits include:

• Specialised marketing education within a Bachelor of Business qualification.
• Development of strategic, analytical and creative marketing skills.
• Practical focus on research, problem-solving, innovation and optimisation.
• Exposure to digital, international and strategic marketing.
• Study of consumer behaviour and integrated marketing communications.
• Opportunity to choose nine electives from areas such as accounting, finance, hospitality and tourism, management and business/IT.
• Internship subjects are available in the elective pool, subject to prerequisites and availability.
• Development of evidence-based decision-making skills using marketing data.
• Potential pathway to postgraduate study after graduation, subject to the admission requirements of the receiving course.

Programme Structure and Subjects / Topics

The course consists of 24 subjects: 15 core subjects and 9 electives.

Level 100 core subjects include:

• BUS101 – Business Communication
• BUS103 – Introduction to Accounting
• BUS104 – Economics
• BUS107 – Commercial Law
• BUS109 – Skills for Numerical Analysis

Level 100 elective options include:

• BUS105 – Introduction to Business Analytics
• BUS110 – Skills for Advanced Business English
• BUS111 – Skills for Academic Success
• TEC100 – Introduction to Information Technology
• TEC101 – Professional Practice and Communication in IT
• TEC102 – Programming in Python
• TEC103 – Information Systems in Business
• TEC104 – Database Design and Management
• TEC105 – Information Networks.

Level 200 marketing core subjects include:

• MKT200 – Marketing Principles
• MKT201 – Integrated Marketing Communications
• MKT203 – Services Marketing
• MKT204 – Omnichannel Marketing
• MKT205 – Consumer Behaviour
• MAN202 – Governance, Ethics and Sustainability.

Level 200 elective options include subjects such as:

• ACC201 – Financial Accounting
• ACC202 – Accounting Information Systems
• ACC203 – Advanced Financial Accounting
• ACC205 – Management Accounting
• BUS201 – Skills for Workplace Success
• BUS208 – Quantitative Analysis
• FIN201 – Financial Institutions and Markets
• FIN203 – Corporate Finance
• HAT201 – The Hospitality and Tourism System
• HAT206 – Food and Beverage Operations
• HAT207 – Technology and Innovation in Hospitality and Tourism
• HAT208 – Accommodation Operations
• LAW204 – Corporations Law
• MAN200 – Introduction to Management
• MAN201 – Organising People at Work
• MAN204 – Managing Projects
• MAN205 – Managing Operations
• MAN206 – People and Culture.

Level 300 marketing core subjects include:

• MKT302 – Digital Marketing
• MKT303 – International Marketing
• MKT304 – Strategic Marketing
• MKT306 – Market Research and Analytics.

Level 300 elective options include:

• ACC301 – Contemporary Issues in Accounting
• ACC302 – Auditing and Assurance
• ACC303 – Financial Reporting
• ACC304 – Taxation Law
• ACC305 – Strategic Management Accounting
• BUS307 – Internship 1
• BUS308 – Internship 2
• HAT301 – Event Management
• HAT304 – Emerging Issues in Hospitality and Tourism
• HAT305 – Gaming and Entertainment Management
• HAT306 – Professional Practice in Hospitality and Tourism
• MAN302 – Dynamic Strategy
• MAN303 – Entrepreneurship, Creativity and Innovation
• MAN304 – Management in Global Business
• MAN305 – Managing Change.

Disciplines / Specialisations

The named discipline/specialisation is Marketing.

The marketing curriculum focuses particularly on:

• Marketing principles
• Integrated marketing communications
• Services marketing
• Omnichannel marketing
• Consumer behaviour
• Digital marketing
• International marketing
• Strategic marketing
• Market research and analytics.

Programme Highlights

• AQF Level 7 qualification.
• CRICOS code 087660M.
• 3-year standard study duration.
• 24 subjects over 9 trimesters.
• 15 core subjects and 9 electives.
• Marketing-focused curriculum.
• Study locations in Adelaide, Melbourne and Sydney.
• Five standard starting months: March, May, July, September and November.
• Core learning covers strategic, digital and international marketing.
• Market research and analytics are included.
• Internship opportunities are available through BUS307 and BUS308, subject to prerequisites and subject availability.
• Learning outcomes include analysing marketing problems, applying ethical and sustainable practices, using data for evidence-based decisions, and developing innovative marketing solutions.

Latest Updates / Special Requirements

The current KBS course page confirms that the programme remains available with CRICOS code 087660M and AQF Level 7 status.

Important current points for applicants include:

• The programme is currently offered at Adelaide, Melbourne and Sydney.
• It is not currently available at Brisbane or Perth.
• Subject availability can vary between trimesters.
• Prerequisites apply to a number of subjects.
• Online availability of individual subjects should be checked against the current subject offering.
• RPL/credit may be available for previous learning.
• KBS's international English requirements may be supplemented by country-specific Genuine Student requirements.
• Fees are subject to change and may increase in subsequent calendar years.

International Student Visa Requirements

International students studying this CRICOS-registered Australian course will generally require a Student visa (subclass 500).

The Australian Department of Home Affairs currently requires Student visa applicants to satisfy the applicable requirements concerning:

• Enrolment in an eligible registered course.
• Confirmation of Enrolment (CoE).
• Genuine Student requirement.
• Financial capacity, where applicable.
• English-language requirements, where applicable.
• Health requirements.
• Character requirements.
• Overseas Student Health Cover (OSHC).
• Compliance with all visa conditions.

For English tests taken on or after 7 August 2025, the current Student visa minimums published by Home Affairs include:

• IELTS Academic or General Training: 6.0
• PTE Academic: 47
• TOEFL iBT: 67
• C1 Advanced: 161
• OET: 1210
• LanguageCert Academic: 61
• CELPIP General: 7
• MET: 53.