About Gisma University of Applied Sciences
Gisma is a state-recognised private University of Applied Sciences in Germany with campuses in Berlin and Potsdam, offering a range of English-taught undergraduate and postgraduate programmes blending theory, practical skills, and international exposure. The university emphasises hybrid teaching (on-campus + e-learning), project-based learning and career readiness. It holds quality accreditation from the German Accreditation Council (Akkreditierungsrat).

 

Why Study BSc Data Science, AI & Digital Business?

This degree is designed for students passionate about data, artificial intelligence and digital transformation, but who also want strong business and strategy skills to thrive globally. It bridges technical skills in data science and AI with business acumen, making graduates attractive to tech firms, consultancies and digital business teams.

 

Key strengths:

• Learn Python, machine learning, big data and analytics alongside business and strategy modules.
• Project-based learning with real-world cases, including an end-to-end data science project.
• Built-in mobility window semester — chance to study abroad or do an extended internship/business project in global tech hubs.
• Strong international classroom with diverse student body.
• Career skills in analytics, digital marketing, innovation and technical problem-solving.

 

Subjects / Programme Structure

The curriculum balances technical data science and AI skills, business competencies, and intercultural/action competencies:

Data Science & Technology Modules:

• Python Programming & Computing Tools

• Data Analytics & Big Data

• AI and Predictive Analytics

• Applied Statistical Modelling

• Data Visualisation

• Data Governance, Security & Ethics
  (Data modules emphasise real-world datasets and tools in analytics and AI.)

 

General Business Competencies:

• Digital Transformation Case Studies

• Fundamentals of Marketing

• Project & Innovation Management

• Digital Marketing and Analytics
  (Business modules help students understand organisational strategy and digital business models.)

 

Action & Intercultural Competencies:

• Creative Problem Solving

• End-to-end Data Science Project

• Business Start-up Simulation

• Internship options possible 

 

Scientific & Methods Competencies:

• Mathematics & Statistics

• Academic Writing & Research Methods

• Bachelor Thesis

 

Specialisations Offered

This BSc integrates Data Science, AI, and Digital Business as a combined specialisation. There are no separate tracks — all students study the full interdisciplinary curriculum.

 

Highlight Features

• Global exposure: Semester abroad or internship in cities like London, Shanghai or Singapore.
• Industry partnerships: Engagements with technology partners (e.g., SAP) for access to tools and workshops.
• Project-based, real business problems: prepares you for workplace expectations.
• Career focus: Built-in career development and employability project in final years.

 

Career Outcomes

Graduates are prepared for roles such as:

• Data Analyst / Data Scientist

• Machine Learning / AI Developer

• Digital Business Analyst

• IT Consultant / Strategic IT Specialist

• Business Intelligence Analyst

• Software Developer roles involving data pipelines

 

Latest Updates & Special Requirements

• Semester abroad / mobility window: Strong emphasis on international experience integrated into the curriculum.
• Interdisciplinary training: Combines tech skills and business strategy — a differentiator from strictly technical degrees.
• English proficiency tests: Gisma offers its own internal English test — useful if external scores aren’t ready.