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BSc Business Management & Marketing
Key selling points for international students:
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Practice-oriented curriculum that mixes core management modules with finance-specific subjects (International Accounting, Finance & Risk Management, FinTech/Blockchain, M&A, Asset Management). This helps you target finance roles while retaining broad business skills.
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Flexible credit tracks (60 / 90 / 120 ECTS) — you can study an accelerated or standard two-year route depending on prior qualifications/experience. That flexibility is great if you already hold credits or relevant work experience.
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Multiple intakes (Jan, Apr, Jul, Oct) — lots of entry points through the year, useful for visa timing and personal scheduling.
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Hybrid/blended delivery options: on-campus phases at Potsdam/Berlin complemented with e-learning (Gisma promotes a hybrid learning approach). Good when you’re waiting for visa/balancing work.
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Industry links & employability support — SAP University Alliances partnership, career centre, internship/business project options and positive alumni employment stats (high placement rates).
Programme structure — subjects / topics (Finance specialisation)
The MSc Business Management core modules (examples) plus Finance specialisation modules include:
Core / general business competencies
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International Strategic Management; International Economics; Innovation Management & Digital Transformation; Management of People in Cross-Cultural Environments; Behavioural Competencies in Virtual Teams; CEO Decision Making & Case Studies; Research Methods; Research Seminar; Master’s Thesis.
Finance specialisation (examples)
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International Accounting
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Finance & Risk Management
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FinTech, Blockchain & Crypto Assets
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M&A and Structuring the Firm
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ESG and ESG Reporting
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Asset Management and Derivatives.
Disciplines / other MSc specialisations available
Gisma offers the MSc Business Management with several pathway options: Finance, Marketing (CIM-accredited), HR, Cybersecurity, Project Management — meaning you pick the pathway best aligned to your career goal. Marketing pathway has CIM accreditation (useful for professional marketing qualifications).
Career outcomes & employability
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GISMA’s alumni survey (2022 figures on site) reports ~93% employed within 6 months, 88% secured a job before graduation, and strong rates of managerial placement and competitive salaries (some graduates report €55k–€60k ranges). The university emphasises career support (Career Centre, JobTeaser, employer events). These stats are illustrative — individual outcomes vary by background, location and market
Latest updates / special requirements
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CIM accreditation for the Marketing pathway (a distinct advantage if you aim for professional marketing qualifications).
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AMBA accreditation noted for the Global MBA (reputation boost for the business cluster).
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German Add-On Course (A1→B2): optional German language programme for on-campus students (affordable cycles across the year). Good for long-term employability in Germany.

