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BSc Business Management & Marketing

Key selling points for international students:

  • Practice-oriented curriculum that mixes core management modules with finance-specific subjects (International Accounting, Finance & Risk Management, FinTech/Blockchain, M&A, Asset Management). This helps you target finance roles while retaining broad business skills.

  • Flexible credit tracks (60 / 90 / 120 ECTS) — you can study an accelerated or standard two-year route depending on prior qualifications/experience. That flexibility is great if you already hold credits or relevant work experience.

  • Multiple intakes (Jan, Apr, Jul, Oct) — lots of entry points through the year, useful for visa timing and personal scheduling.

  • Hybrid/blended delivery options: on-campus phases at Potsdam/Berlin complemented with e-learning (Gisma promotes a hybrid learning approach). Good when you’re waiting for visa/balancing work.

  • Industry links & employability support — SAP University Alliances partnership, career centre, internship/business project options and positive alumni employment stats (high placement rates).

 

Programme structure — subjects / topics (Finance specialisation)

The MSc Business Management core modules (examples) plus Finance specialisation modules include:

Core / general business competencies

  • International Strategic Management; International Economics; Innovation Management & Digital Transformation; Management of People in Cross-Cultural Environments; Behavioural Competencies in Virtual Teams; CEO Decision Making & Case Studies; Research Methods; Research Seminar; Master’s Thesis.

Finance specialisation (examples)

  • International Accounting

  • Finance & Risk Management

  • FinTech, Blockchain & Crypto Assets

  • M&A and Structuring the Firm

  • ESG and ESG Reporting

  • Asset Management and Derivatives.

 

Disciplines / other MSc specialisations available

Gisma offers the MSc Business Management with several pathway options: Finance, Marketing (CIM-accredited), HR, Cybersecurity, Project Management — meaning you pick the pathway best aligned to your career goal. Marketing pathway has CIM accreditation (useful for professional marketing qualifications).

 

Career outcomes & employability

  • GISMA’s alumni survey (2022 figures on site) reports ~93% employed within 6 months, 88% secured a job before graduation, and strong rates of managerial placement and competitive salaries (some graduates report €55k–€60k ranges). The university emphasises career support (Career Centre, JobTeaser, employer events). These stats are illustrative — individual outcomes vary by background, location and market

 

Latest updates / special requirements

  • CIM accreditation for the Marketing pathway (a distinct advantage if you aim for professional marketing qualifications).

  • AMBA accreditation noted for the Global MBA (reputation boost for the business cluster).

  • German Add-On Course (A1→B2): optional German language programme for on-campus students (affordable cycles across the year). Good for long-term employability in Germany.