Gisma University of Applied Sciences is a state-recognised private university in Germany, authorised to award full bachelor’s and master’s degrees under German higher education standards. It is part of the Global University Systems (GUS) network. The institution blends academic training with practical, industry-relevant learning, with campuses in the Berlin/Potsdam region.

 

Why Study MSc Social Media and Influencer Marketing at GISMA?

This programme prepares you to become a strategic professional in social media, digital branding, content creation, analytics and influencer campaigns — fields that are rapidly growing globally across industries. It’s designed to balance theory with practical industry insights through projects, discussions and case work.

• Learning from experienced faculty with corporate and entrepreneurial backgrounds.
• Practical, project-based approach blending classroom + online learning.
• Ideal for careers in digital marketing, influencer strategy, brand partnerships and analytics.

 

Programme Structure & Major Subjects

Depending on the track (60 / 90 / 120 ECTS), modules include:

Core Modules:

• Influencer Marketing & Brand Partnerships

• Digital Marketing & Analytics

• Content Strategy & Creation

• Research Methods and Scientific Work

• Strategic Social Media ROI (Return on Investment)

• Customer Experience Design

• Social Media Community Management & Social Listening

• International Marketing

• Mobility Window (optional, 120 ECTS)

• Electives and Digital Competencies

• Master’s Thesis (size and credits vary by track)

 

Disciplines & Specialisations

• Social Media Strategy

• Influencer Marketing & Partnerships

• Digital Analytics & ROI

• Content Creation & Creative Strategy

• Community Management

• Brand Engagement

• Global Digital Marketing Trends

 

Career Outcomes

Graduates typically pursue roles such as:

• Social Media Strategist

• Influencer Marketing Manager

• Digital Content Strategist

• Brand Partnership Specialist

• Community Engagement Manager

• Marketing Analyst (Digital)

 

Highlights & Latest Aspects

• Multiple completion tracks available (1–2 years).
• Mobility Window for practical/international experience.
• Industry-focused modules with real-world application.
• AMBA accreditation held by the university’s business portfolio (indicative of quality standards).
• Partnership with SAP University Alliances enhances digital skill access (e.g., SAP tool training).