Gisma University of Applied Sciences is a state-recognised German higher-education institution focusing on applied, career-oriented degrees in business, management, technology and data science. Gisma’s programmes combine academic rigour, practical projects, industry input and career support — with a strong international student focus and teaching in English. The university has a significant presence around Potsdam and Berlin (Germany) and is known for hybrid delivery methods blending on-campus learning with digital engagement.

 

Gisma also has multiple accreditations and certifications — including recognition by the German Accreditation Council Foundation and industry recognition (e.g., CIM accreditation for marketing programmes)

 

Why Study MSc Business Management and Marketing at Gisma

This programme is ideal if you want to combine core management skills with marketing expertise in an international context. It prepares you for leadership roles where strategic business thinking and customer-centric marketing strategies are essential — such as brand management, digital marketing, analytics, strategy, and consulting.

 

Key skills developed include:

• Strategic international marketing

• Digital marketing & analytics

• Brand development & product management

• Customer experience design

• Data-driven decision making

• Cross-cultural collaboration

• General business leadership capabilities

 

Subjects & Programme Structure

The MSc combines core business modules with Marketing specialisation modules:

Core Business Competencies

• International Strategic Management

• Innovation Management & Digital Transformation

• International Economics

• Management of People in Cross-Cultural Environments

• Behavioural Competencies in Teams

• CSR, ESG & Ethics

• Emotional Agility in International Business

• Research Methods & Scientific Work

• Master Thesis

 

Marketing Specialisation

• International Marketing

• Pricing Policy

• Brand Management & Product Development

• Digital Marketing & Analytics

• Customer Experience Design

 

Disciplines / Other Specialisations Available

This MSc is part of a Business Management family of master’s degrees that can include other specialisations (e.g., finance, HR, cybersecurity, project management). You can discuss pathways with programme consultants to align with your career goals.

 

Highlights

• CIM accreditation: This master’s marketing specialisation is recognised by the Chartered Institute of Marketing, offering global credibility in marketing education.
• Mobility window: Opportunities for study abroad, internships or business projects.
• Blended learning approach: Combines campus engagement with online collaboration.
• Career support services through the Gisma Career Centre with employer links, mentoring and job preparation

 

Career Outcomes

Graduates are prepared for roles such as:

• Marketing Manager / Brand Manager

• Digital Marketing Specialist

• Customer Experience Lead

• Business Analyst (Marketing/Strategy)

• Product Manager

• Marketing Consultant