Gisma University of Applied Sciences is a state-recognised private university in Germany with campuses in Potsdam and Berlin, offering English-taught undergraduate and postgraduate degrees that focus on career-oriented education in business, management, technology and innovation. Gisma hosts students from 90+ countries and collaborates with global companies and academic partners, providing international exposure and practical learning.

 

Why Study the BSc Business Management at Gisma

The BSc Business Management degree prepares students for leadership and management roles in diverse sectors such as consulting, finance, marketing, human resources, entrepreneurship and logistics. It blends foundational business theory with practice-oriented projects, internships or study abroad options.

 

Subjects / Programme Structure

Gisma’s Business Management curriculum covers core business disciplines and practical leadership skills, including (but not limited to):

• Strategic Management & Leadership

• Digital Marketing & Transformation

• Financial & Analytical Skills

• Human Resource Management

• Project Management

• Intercultural and Ethical Competencies

• Research & Academic Writing

 

Disciplines & Specialisations

Gisma offers pathway options within the BSc Business Management, allowing you to focus in areas such as:

• Marketing

• Logistics

• Entrepreneurship

• Human Resources

• Finance

 

Highlights & Unique Features

• Hybrid learning model blending on-campus engagement with flexible online study.
• Mobility window for study abroad / internships — excellent for global exposure.
• CIM accreditation (Marketing pathway) adds professional credibility.
• English-taught programme in Germany, a major advantage for international applicants.
• Career support services and multicultural community.

 

Career Outcomes

Graduates of the BSc Business Management are prepared to enter a wide range of careers in business and management, such as:

• Business Development Analyst

• Management Consultant

• Marketing & Communications Specialist

• Financial Analyst

• Project Coordinator

• Human Resources Associate