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MSc Data Science, AI, and Digital Business
Gisma is a state-recognised university of applied sciences with campuses in the Berlin area (Potsdam) and a city presence in Berlin, plus links with London and other partner locations. Gisma focuses on career-oriented MSc and MBA programmes with strong industry links, applied learning and a dedicated Career Centre.
Why study MSc Data Science, AI & Digital Business at Gisma
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Combines advanced data science & AI technical skills with digital business, leadership and innovation — useful if you want technical depth and business/management career options.
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Emphasis on real-world projects, industry tools (cloud/Big Data) and an applied business project, which increases employability in data-driven roles.
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Taught by faculty with industry experience; Gisma promotes internships, business projects and career support.
Subjects / Programme structure (what you’ll study)
Core modules and themes include (representative list from the brochure):
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Data Science & AI: Intro to AI & ML; Methods of Prediction; AI Applications; Big Data Analytics; Data Visualisation & Communication; Business Project in Big Data & AI.
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Business competencies: Project Management; Innovation Management & Digital Transformation; Digital Marketing & Analytics; CSR, Diversity & Ethics.
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Leadership & intercultural skills: Behavioural Competencies in Virtual Teams; Ethical Issues in AI; CEO Decision Making & Case Studies.
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Scientific competence: Research Methods & Master Thesis.
Specialisations / pathways
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The programme itself bridges technical (ML, Big Data) and business (digital strategy, innovation) domains — suitable for roles that require interdisciplinary skills.
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Elective choices and the business project let you tailor the degree toward analytics, AI engineering, or digital management tracks.
Career outcomes & support
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Graduates aim for roles such as Data Scientist, Machine Learning Engineer, AI Consultant, Data Analyst, Digital Business Consultant, Product Manager and related leadership/strategy roles in tech or data-driven businesses.
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Gisma’s Career Centre offers employability services, employer contacts, internship/business project placements, and alumni networks to support job searches.
Latest updates & special requirements
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Accreditation & quality: The programme holds the Accreditation Council Foundation quality seal; Gisma is state-recognised and has institutional achievements (e.g., AMBA accreditation on certain programmes).
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Industry tools & cloud partnerships: The course mentions practical exposure to Big Data and cloud technologies (industry tools) to align with employer needs.

