Why study Digital Marketing at BSBI (student benefits)

• Fast, practical training on high-demand digital skills (SEO, paid ads, social media, analytics, AI tools for marketing). The certificate is designed to give immediately usable skills for internships, entry roles or to boost a CV.

• Hybrid delivery gives the flexibility of online learning plus live campus networking in Berlin — good if you want both flexibility and face-to-face contact with peers and staff.

• BSBI runs related full-degree options too (BSc / MSc / Professional Masters) if you later decide to convert short-course learning into a longer credential with university-level credits. That makes BSBI a convenient pathway for deeper study.

 

Subjects / topics & programme structure

While exact module names may vary by run, typical topics covered are:

• Core digital marketing concepts and strategy

• Social media strategy & content planning

• Search Engine Optimisation (SEO) basics and on-page/off-page tactics

• Paid media / PPC & campaign setup (Google Ads, social ads)

• Web analytics & performance measurement (Google Analytics, reporting)

• Email marketing & automation

• AI tools for digital marketing (how to use generative AI safely in campaigns)

• Practical campaign planning & a final assessment/project

 

Disciplines / specialisations available

• The certificate is a generalist, practical digital marketing course. For deeper or specialised study BSBI offers:

  • BSc (Hons) Digital Marketing & Social Media (undergraduate pathway)

  • MSc Digital Marketing (postgraduate) and Professional Master in Digital Marketing (CUALIFICAM) — these give specialisations, internships and academic credits.

 

Highlights (what makes this programme stand out)

• Short, focused and career-ready — packaged to deliver employable marketing skills quickly.

• Hybrid delivery provides networking opportunities in Berlin plus flexible online study.

• Smooth progression path to degree courses at BSBI (BSc/MSc/Professional Master) if you want academic credits afterwards.

 

Career outcomes (jobs and progression)

Completing the certificate strengthens your profile for roles such as:

• Digital Marketing Assistant / Executive

• Social Media Executive / Content Creator

• Paid Media / PPC Assistant

• SEO/Analytics Junior roles

• Freelance marketing consultant or agency support roles

 

Latest updates & special requirements

• BSBI’s short certificates are continuously updated to reflect AI tools and social media trends (the digital credential verifications show recent cohorts and updated content including AI coverage). BSBI also runs blogs and events on digital marketing trends in Germany.

• Special requirement: none academically for the certificate — just motivation, basic digital literacy and internet access for online work. If you later apply to degree programmes, you’ll need the usual degree-level entry criteria and English language proof.