The Berlin School of Business and Innovation (BSBI) is an international business school headquartered in Berlin, Germany, with academic centres and partnerships in Paris, Barcelona, Hamburg and Madrid. BSBI is known for:

• Strong industry-focused education

• Practical, career-oriented learning

• Students from 100+ nationalities

• A wide range of degree programmes (Bachelor’s, Master’s, Doctorate) and professional certificate programmes

• Dedicated international student support, career services and visa guidance

 

BSBI’s short professional certificates are designed for rapid upskilling and are ideal for professionals and international learners who want European exposure without long-term study commitments.

 

Why Study AI for Business: Driving Innovation at BSBI?

Artificial Intelligence is transforming strategy, decision-making, operations, marketing and customer experience. This programme focuses on how AI is applied in business, not coding-heavy engineering.

 

You will learn how leaders use AI to innovate, improve efficiency and create competitive advantage — making this course ideal for business managers, entrepreneurs and future leaders, not just technical professionals.

 

Subjects / Programme Structure

The course focuses on AI applications in business contexts, including:

• Fundamentals of Artificial Intelligence

• AI vs Automation vs Machine Learning (business perspective)

• AI-driven decision-making and data insights

• AI in marketing, customer experience and sales

• AI in operations, supply chain and process optimisation

• Innovation strategy using AI

• Ethical considerations, risks and governance of AI

• Real-world case studies and applied business scenarios

 

Disciplines / Specialisations

• Artificial Intelligence for Business

• Digital Transformation

• Innovation & Strategy

 

Key Highlights

• AI explained for business leaders, not programmers
• Hybrid format with Berlin campus experience
• Industry-relevant case studies
• Short, intensive 4-week format
• Verifiable digital certificate for LinkedIn and CV
• Ideal entry point into AI-driven roles or further tech-business study

 

Career Outcomes

This certificate helps you:

• Understand how AI creates business value

• Participate in AI-driven transformation projects

• Communicate effectively with technical AI teams

• Strengthen your profile for roles such as:

  • Business Analyst

  • Innovation Manager

  • Digital Transformation Consultant

  • Product Manager

  • Strategy Associate

  • Entrepreneur / Startup Founder

 

Latest Updates / Special Notes

• Part of BSBI’s expanding Continuing Education & Executive Certificates

• Emphasis on ethical and responsible AI use

• Designed to match current global business trends (2024–2025)

• Hybrid delivery supports short-term international mobility