Berlin School of Business & Innovation (BSBI) is a private higher education provider offering postgraduate and undergraduate programmes in business and management fields taught in English. BSBI operates primarily from its Berlin campus and also offers options to study in Paris as part of its International Study Experience. Many of its master’s degrees are delivered in partnership with reputable awarding bodies such as the University for the Creative Arts (UCA).

 

Why Study MA Tourism, Hospitality and Event Management at BSBI

This postgraduate degree is designed to build management, leadership and operational skills specifically for the fast?moving sectors of tourism, hospitality and events — industries that require strong strategic planning, cultural awareness, customer experience capabilities and project management. The programme blends theory with practical insights and includes modules in marketing, operations and cross?cultural leadership essential for global careers. 

 

Studying this degree in Berlin — a vibrant cultural and business hub — adds value by placing you in a cosmopolitan environment with access to leading companies in tourism and hospitality.

 

Subjects / Programme Structure (Core Modules)

The programme covers key areas required for managerial success in global tourism, hospitality and events:

Term 1

• Tourism and Hospitality Business Strategy

• Strategic Approach in Marketing Planning for Hospitality

Term 2

• Hospitality Operations Management

• Event Management

• Cross?Cultural Management

Term 3

• International Project Management

• Entrepreneurship in Tourism and Events

• Business Decision Making for Hospitality Industry

Term 4 (Final Project)

• Dissertation / Project (20 ECTS) — a research or applied project on a topic relevant to your career interests.

Total credits: 90 ECTS, with most core modules at 10 ECTS each.

 

Disciplines & Skills Developed

This degree prepares you with interdisciplinary competencies in:

• Strategic management in tourism & hospitality

• International marketing and consumer insights

• Event planning & operations

• Cross?cultural leadership

• Entrepreneurship in experience?led industries

• Project planning and decision?making frameworks

• Research methodology and academic writing

 

Programme Highlights

• Industry relevance: The curriculum focuses on current tourism, hospitality and event industry needs and trends.
• Global focus: Designed for international careers with cross?cultural modules and a possible Paris study track.
• Practical skills: Includes event management, operations and project?based learning with a final dissertation aligned to your interests.
• Language support: German classes included to enhance cultural and employability skills.

 

Career Outcomes

Graduates are prepared for managerial and leadership roles such as:

• Tourism Manager

• Hospitality Operations Manager

• Event Planner / Director

• Consultant in tourism and leisure firms

• Project Manager in cultural and visitor services

• Entrepreneur in experience?driven sectors