Berlin School of Business and Innovation (BSBI) is a private international business school with campuses and delivery hubs in Berlin and Hamburg (Germany) and international study options (including Paris). BSBI offers a range of undergraduate and postgraduate programmes in business, management, creative industries, tourism, hospitality and more. BSBI partners with recognised awarding bodies — for this programme the award is conferred by Università Telematica Internazionale UNINETTUNO or University for the Creative Arts depending on the route.

 

Why Study MA in International Tourism, Hospitality & Event Management at BSBI

This MA prepares you to thrive in three of the world’s dynamic and fast?growing sectors — tourism, hospitality and event management — by combining business fundamentals with sector?specific operational and strategic insights. You learn real?world management skills, decision making, cross?cultural leadership and project management, with opportunities to research topics aligned with your career interests. Language support (e.g., German) is also offered alongside core subjects.

 

Subjects / Topics & Programme Structure

The programme is structured across four terms:

Term 1

• Tourism and Hospitality Business Strategy

• Strategic Approach in Marketing Planning for Hospitality

Term 2

• Hospitality Operations Management

• Event Management

• Cross?Cultural Management

Term 3

• International Project Management

• Entrepreneurship in Tourism and Events

• Business Decision Making for the Hospitality Industry

Term 4

• Dissertation / Research Project – research and present a topic related to your academic and career interests.

Additional Learning

• German language study available (Berlin).

• Access learning materials via UNINETTUNO platform.

 

Disciplines & Specialisations Offered

While this is a generalist master’s degree, it covers key thematic areas that support a broad range of careers in:

• Tourism strategy and leadership

• Hospitality operations and services

• International event management

• Cross?cultural business environments

• Entrepreneurship in service sectors

 

Highlights of the Programme

• Practical industry?relevant curriculum designed for tourism, hospitality and events leaders.
• Research skills development through dissertation.
• Language options (German or French) alongside academic study.
• Full?campus access to facilities and learning resources.
• Multicultural environment with global student cohort.

 

Career Outcomes

Upon graduation, you’ll be equipped to pursue managerial and leadership roles such as:

• Tourism Manager

• Hospitality Operations Manager

• Event Director / Coordinator

• Hospitality Consultant

• Project Manager (tourism/events)

• Entrepreneur in Travel & Leisure sectors