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MA User Experience Design
About Study at BSBI
BSBI is a private international business and creative school with campuses / delivery hubs in Hamburg, Berlin, Barcelona/Madrid and Paris. BSBI offers postgraduate MA/MSc/MBA programmes both as BSBI professional awards and in partnership with recognised universities (e.g., UCA, UNINETTUNO, Concordia Chicago). Their creative faculty runs the MA UX within studio environments and links students to industry projects and portfolio opportunities.
Why study MA User Experience Design at BSBI
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Studio & project focus: learning through collaborative projects, live briefs and cross-disciplinary studio practice — ideal for building a professional UX portfolio.
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Research-driven & human-centred: UCA partnership ensures a curriculum that balances rigorous research methods with practical design skills.
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Creative campus & scholarships: Delivered from BSBI’s creative hub (Hamburg) with opportunities to apply for the Portfolio Scholarship Competition and other merit awards.
Level of study, credits & awarding partner
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Level: Postgraduate — MA (Master of Arts) in User Experience Design.
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Credits: 90 ECTS (BSBI’s postgraduate awards are aligned to 90 ECTS).
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Awarding partner: Delivered in partnership with University for the Creative Arts (UCA) — the MA follows UCA standards for MA UX education.
Programme structure & representative modules
The MA is interdisciplinary, research-led and studio-based. Typical learning areas and module themes you’ll experience:
Core themes & example modules (representative — request official handbook for exact module names):
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User Research Methods (qualitative & quantitative research, interviews, usability testing)
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Interaction & Interface Design (wireframing, prototyping, accessibility)
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Service Design & Systems Thinking (user journeys, touchpoints, multi-channel experiences)
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UX for Emerging Platforms (mobile, IoT, AR/VR considerations)
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Visual Communication & Information Design (visual hierarchy, storytelling)
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UX Evaluation & Analytics (metrics, A/B testing, analytics tooling)
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Professional Practice: Industry briefs, collaborative studio projects and portfolio development
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Final major project / dissertation — an extended research or design project that anchors your portfolio.
Disciplines / specialisations you can combine with UX
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The MA UX is naturally cross-disciplinary — overlaps with visual communication, service design, HCI, product design, interaction design, information architecture and design research. BSBI’s creative faculty also offers related MA programmes (Visual Communication, Photography, Game Design) useful for cross-pollination.
Highlights & what makes this programme stand out
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UCA partnership: curriculum standards and recognition from a well-regarded UK creative university.
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Studio & portfolio focus: build a professional portfolio with industry briefs — important for employability.
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Creative faculty scholarships: Portfolio Scholarship Competition offers sizable tuition awards for outstanding applicants.
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Career-relevant modules: Emphasis on research methods, UX tools and emerging tech (AI/AR/VR) aligned to current employer needs.
Career outcomes & typical roles after graduation
Graduates commonly move into roles such as: Senior UX Designer, UX Researcher, Product Designer, Interaction Designer, Service Designer, Information Architect, UX Lead / Manager, and UX Consultant — working in design studios, in-house product teams, agencies, startups and tech firms. The studio portfolio and industry briefs support employability.
Latest updates & notable points to watch
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2025 curriculum update: BSBI blog and pages highlight inclusion of AI and emerging tech topics in UX teaching and updated studio briefs (see blog). Keep an eye on the module handbook for the year you apply.
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Fees & promotional changes: BSBI adjusts promotional discounts and “after-savings” bands annually — always request the official invoice for your intake.

