BSBI is a private business school with campuses and study hubs across Berlin (Germany), Barcelona & Madrid (Spain) and connections in Paris and other European cities. BSBI positions itself as a global, career-oriented institution offering postgraduate and undergraduate programmes in business, marketing, digital technologies and creative industries. It emphasises professional relevance, industry-led curriculum, networking and practical experience, and supports international students with visa guidance, careers services and internship integration.

 

Why Study the Master in Digital Marketing at BSBI

Digital marketing is one of the fastest-growing professional fields worldwide, driven by data analytics, automation, AI, social media, e-commerce and brand engagement. BSBI’s Master in Digital Marketing is designed to give students both strategic insight and hands-on expertise in key digital marketing techniques and technologies, preparing them for high-demand roles in global organisations, agencies, consulting and start-ups.

 

Students learn not only theory but also work on real-world projects, case studies and a mandatory internship, making graduates job-ready.

 

Level of Study

• Master’s degree (Professional Master) in Digital Marketing.

• Equivalent to 90 ECTS credits — standard European master’s credit load.

• Certified by CUALIFICAM (a recognised European certification body).

 

Programme Structure & Subjects / Topics Offered

The programme is organised into core module clusters over four terms (90 ECTS total):

Term 1

• Advanced Digital & AI Strategic Marketing Management

• Digital Marketing Communications for the AI and Sustainable Era

Term 2

• AI Consumer Behaviour and Digital Marketing Analytics

• Cross-cultural Management in a fragmented digital world

Term 3

• Project Management and Leadership for Digital Business

• Global Marketing Management and Digital Business

Term 4

• Internship (12 ECTS) — real industry experience

• Dissertation (18 ECTS) — research-based final project

Key skill areas covered:

• Data-driven campaign planning

• Social media strategy

• Search engine optimisation (SEO/SEM)

• Analytics tools (Google Analytics, CRM platforms)

• Branding and omnichannel strategy

• AI and automation in marketing

 

Disciplines & Specialisations Offered

While the core is Digital Marketing, the programme teaches skills applicable across:

• Digital Analytics & Consumer Insights

• Content Strategy & Social Media Management

• Branding and Campaign Strategy

• Marketing Technologies (MarTech)

• AI in Marketing & Automation

• CRM & Performance Optimisation

 

Highlights & Special Features

• Hands-on learning: Projects and case studies from industry leaders.
• Internship built in: Mandatory internship gives practical experience before graduation.
• AI and tech focus: Courses emphasise AI, analytics, automation and performance marketing.
• CUALIFICAM certification: Ensures alignment with European quality standards.
• Networking events and connections with marketing professionals.

 

Career Outcomes

Graduates can pursue roles such as:

• Digital Marketing Manager

• Digital Analytics Manager

• SEO/SEM Specialist

• Content & Social Media Strategist

• CRM & Email Marketing Specialist

• Brand Communications Manager

• Influencer Marketing & Paid Media Strategist

 

Latest Updates & Special Notes

• BSBI’s programme page lists 2025–2026 intakes with upcoming start months.

• BSBI’s digital marketing programme now incorporates AI and sustainability in marketing strategy modules, reflecting current industry trends.

• Students can upgrade to a dual award from the UK (University of Chichester) for extra qualification recognition (extra fee applies).