About Study at BSBI

BSBI (Berlin School of Business & Innovation) is a private, international business school with multiple European campus locations (Berlin, Hamburg, Barcelona, Paris and associated sites). BSBI runs a mix of UK-accredited and partner-awarded degrees and actively recruits international students, providing visa guidance and campus support services.

 

Why study this MA at BSBI?

• Industry focus: Combines strategic brand management, luxury retail, consumer behaviour and digital marketing with fashion-specific practice — designed for students who want managerial or brand roles in fashion and luxury.

• Practical learning: Hands-on projects, case studies and industry guest sessions plus a dissertation and (where applicable) placement elements to boost employability.

• Creative campus & scholarships: Hamburg campus hosts BSBI’s Faculty of Creative Industries and runs the Portfolio Scholarship Competition (chance of 100% / 50% / 40% tuition awards for strong portfolios).

 

Level of study

• Postgraduate / Master’s level (MA). Awarded through a partnership with UNINETTUNO (tele-university partner). Programme carries 90 ECTS.

 

Subjects / topics covered (representative modules & themes)

• Brand Strategy for Fashion & Luxury

• Consumer Psychology & Behaviour in Luxury Markets

• Fashion Retail, Visual Merchandising & Omnichannel Strategy

• Digital & Social Media Marketing for Fashion

• Sustainable Fashion & Circular Economy Practices

• Luxury Product Development, Pricing & Distribution

• Research Methods and Master’s Dissertation / Capstone Project

 

Disciplines / specialisations

• Specialised MA in Fashion & Luxury Brand Management. Related creative and business programmes at BSBI (available at Hamburg) include MA Visual Communication, MA User Experience Design and other creative industry masters — useful if you want to pivot to UX/visual or broader creative practice.

 

Career outcomes & employability

Graduates are prepared for roles such as:

• Brand Manager / Assistant Brand Manager (fashion & luxury)

• Luxury Retail Manager / Store Operations Manager

• Digital Marketing Manager for fashion brands

• Product / Merchandising Manager, Category Manager

• Brand consultant or entrepreneur within fashion & luxury start-ups.

 

Latest updates / special requirements

• Programme launch & activity: BSBI announced the creative faculty MA launch and marketing for Fashion & Luxury programmes in early 2025 — Hamburg is confirmed as the hub for creative industry MA delivery. If you’re applying for 2026 or later intakes, confirm whether delivery modes or partner arrangements have changed.

• Portfolio requirement (for scholarships): If you want scholarship consideration via the Portfolio Competition, prepare a strong portfolio following BSBI’s published guidance