Berlin School of Business and Innovation (BSBI) is a private international business and management school with campuses across major European cities including Berlin and Hamburg (Germany), Paris (France), and Barcelona & Madrid (Spain). BSBI positions itself as a global institution offering career?oriented undergraduate and postgraduate programmes in business, management, technology, creative industries, and tourism & hospitality — all delivered in an international and multicultural learning environment.

 

Why Study the Master in Tourism, Hospitality & Event Management at BSBI?

The Master in Tourism, Hospitality and Event Management is designed for students who want to enter or advance within the global experience economy — sectors that include travel, tourism destinations, hospitality operations, luxury experiences, and event production. This programme builds strategic thinking, leadership, operational expertise, and a global mindset required in these rapidly expanding industries.

 

Key reasons to choose this programme:

• It provides a holistic understanding of tourism, hospitality, and event operations from a strategic and managerial perspective.

• Curriculum blends business strategy, service design, operations, and sustainability to shape well?rounded professionals.

• Includes real?world case studies, guest lectures and practical industry insights.

• Offers global career relevance with insights into customer experience, cultural diversity, innovation and international service markets.

 

Duration & ECTS Credits

• Duration: Typically 18 months when studied full?time.

• Credits: Equivalent to 90 ECTS (European Credit Transfer System).

• Intake Months (Berlin): Usually February, May and October.

• Intake Months (Paris): Typically March, June and November.

 

Subjects / Programme Structure

The master’s curriculum typically explores a combination of foundational management topics and specific sectors relevant to tourism, hospitality and events. Core modules often include:

Typical Core Modules

• Tourism & Hospitality Business Strategy

• Strategic Marketing Planning for Hospitality

• Hospitality Operations Management

• Event Management

• Cross?Cultural Management

• International Project Management

• Entrepreneurship in Tourism & Events

• Business Decision Making for Hospitality & Events

• German Language Studies / Academic support

• Research Methods & Dissertation/Project

 

Disciplines & Specialisations

While this is a general tourism, hospitality and event management master’s, students gain exposure to several specialised areas including:

• Luxury and experiential hospitality

• Sustainable tourism planning

• Destination branding and management

• International event coordination

• Cross?cultural service excellence and leadership

 

Career Outcomes & Highlights

Graduates of this programme are equipped for international careers in several dynamic areas of the global experience economy. Popular career paths include: 

• Hotel & Resort Manager

• Destination Marketing Specialist

• International Event Manager or Conference Director

• Tourism Development Officer

• Guest Experience & Service Quality Manager

• Travel & Experience Consultant

 

Highlights & Latest Updates

Industry Growth & Relevance

The tourism and hospitality sectors continue to grow rapidly post?pandemic, with global industry revenue and job creation expanding significantly — underscoring the strategic importance of management expertise in these fields.

Dual Award Options

Certain campuses may offer pathways to dual qualifications (such as an optional UK degree with additional fees) — enhancing academic recognition and international mobility opportunities.

Campus & Network

BSBI’s global alumni network and diverse student body help create international connections, while practical case studies and guest lectures link classroom learning with industry practice.