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Master in Fashion and Luxury Brand Management
Berlin School of Business and Innovation (BSBI) is an international private business school with campuses in major European cities including Berlin and Hamburg (Germany), Paris (France), and Barcelona & Madrid (Spain). It emphasizes global business education, innovation, and practical learning to prepare students for careers in international industries. BSBI hosts a diverse international student body with over 114 nationalities represented and has a strong focus on language learning (free German, French or Spanish depending on campus) to support student employability and cultural integration.
BSBI strategically positions itself as an institution that blends academic study with career readiness, offering dedicated career support, legal pre?enrolment services, and connections with industry
Why Study the Master in Fashion and Luxury Brand Management at BSBI
The MA in Fashion and Luxury Brand Management at BSBI is designed for students who want to build a career in fashion, luxury goods and brand strategy sectors — industries that are growing globally and demand professionals with both business and creative insights. This programme aims to help students develop strategic management skills, understand luxury branding, and apply sustainable practices relevant to the fashion world.
Key reasons to choose this programme include:
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Strategic understanding of global luxury branding and fashion industry dynamics.
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Practical focus with blended learning and real?world insights.
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Immersion in a multicultural learning environment.
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Preparation for global career opportunities in brand management and luxury markets.
Level of Study & Academic Structure
The MA in Fashion and Luxury Brand Management is a postgraduate master’s degree delivered in collaboration with Università Telematica Internazionale UNINETTUNO (Italy). Graduates receive an Italian Master’s qualification with 90 ECTS credits, reflecting 18 months of full?time study.
Courses are delivered via blended learning, combining online components through the UNINETTUNO platform with face?to?face sessions at the BSBI Hamburg campus. Students can access online and on?campus resources, including seminars and workshops.
Campus Locations & Mode of Learning
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Primary Campus for this Master: Hamburg, Germany — on?campus delivery with blended online components.
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Other BSBI Locations: Berlin, Paris, Barcelona, Madrid — offer a wider range of undergraduate, postgraduate and professional programmes (not all linked to this specific MA).
Duration and Intakes
The programme runs over approximately 18 months and is structured into three academic terms followed by a dissertation and professional practice period.
Typical intake months are:
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February
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October (dates can vary slightly each year).
Programme Structure & Subjects
The curriculum is organised to combine theory with practical application. Core subjects include:
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Marketing & Luxury Brand Management
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Brand Globalisation
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Visual Merchandising & Creative Design
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Digital Marketing
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Sustainable Fashion Branding
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Fashion Business Management
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Entrepreneurship in Fashion
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Innovative Tactics of Fashion E?Tailing
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Dissertation & Professional Practice
Career Outcomes & Highlights
Graduates from this programme are prepared for diverse careers within the global fashion and luxury sectors, including roles such as:
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Luxury Brand Manager
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Digital Marketing Expert
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Sustainable Fashion Strategist
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Fashion Business Manager
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Retail Innovation Leader
Latest Updates & Considerations
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BSBI’s Hamburg campus introduced the MA in Fashion and Luxury Brand Management as part of its 2025 creative industries expansion, demonstrating the school’s growth focus.
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The programme aims to respond to modern fashion industry trends, including sustainability, digital transformation and entrepreneurship.

