BSBI is an international private provider with campuses across Berlin, Paris, Barcelona and Hamburg. It runs career-focused master’s programmes in partnership with recognised awarding bodies (here: UCA) and regional partners for RNCP mapping (here: PPA). BSBI emphasises applied learning, industry projects and visa/admissions support for international students.

 

Why study MSc Digital Marketing at BSBI

• Dual recognition: UK academic award from UCA + RNCP Titre L7 recognition via PPA — useful if you want both academic and French professional recognition.

• Industry focus & placement: the Paris route explicitly includes academic study plus an internship of up to 6 months delivered with the PPA partner — great for work experience and employability.

• Hands-on skillset: practical modules in campaign planning, analytics, paid media, content strategy, SEO/SEM, social & influencer marketing and a final industry project.

 

Level of study

Postgraduate Master’s level — MSc — also mapped to RNCP Titre Level 7 (professional level 7).

 

Duration & routes

• Common published durations:

  • Paris (UCA → RNCP/PPA route): 24 months (often structured as 18 months of taught study + up to 6 months internship).

  • Berlin route: commonly 18 months in some listings.

 

Subjects / programme structure

Module lists vary by intake; typical module areas include:

• Digital Campaign Planning & Strategy

• Marketing Analytics & Consumer Insights

• SEO, SEM & Paid Media

• Content Strategy & Social Media Management

• Influencer & Community Marketing

• E-commerce and Conversion Optimization

• AI & automation in marketing

• Research Methods & Final Project / Dissertation (industry project)

 

Disciplines / specialisations offered

Students can tailor projects and electives toward Analytics & Data-Driven Marketing, Content & Brand Strategy, E-commerce, Influencer Marketing, or Marketing Technology (MarTech) depending on elective availability. Confirm elective lists for your cohort.

 

Programme highlights

• Two-programme award and internship: Paris route mixes UCA academic study with PPA internship support (up to 6 months), boosting employability.

• Applied learning: live projects, mandatory internship (Paris route) and a final capstone that employers value.

• Partnerships: delivered in partnership with PPA/ESGI and the Réseau GES network in Paris — broad industry links across those networks.

 

Career outcomes

Graduates typically move into roles such as Digital Marketing Manager, Paid Media Specialist, SEO/SEM Specialist, Social Media & Content Manager, Growth Marketer, Digital Analytics Manager, E-commerce Manager, or pursue consultancy/freelance opportunities. The internship and industry projects help transition into roles.

 

Latest updates / special requirements to watch

• Campus & route differences matter: Paris RNCP route is commonly 24 months (18 months + internship) while Berlin listings often show 18 months. Duration, intakes and fees are campus-specific—always confirm the programme factsheet for your intake/campus.

• Programme offers table: BSBI publishes seasonal “after savings” examples; these are illustrative — the binding fee is the one on your formal offer letter.