The Bachelor of Business Information Management (Level 7) is designed for students who want to combine business knowledge with information systems, marketing communication and data analytics. NZSE describes the programme as developing specialist knowledge and practical skills that can help meet the changing needs of businesses in New Zealand.

Key benefits include:

• Combination of business, information technology and data-focused skills.
• Practical learning with real-world business applications.
• Development of skills in statistics, programming, communication, information systems, data science and sustainable business.
• Choice of three majors from Year 2: Business Information Systems, Integrated Marketing Communications, and Data Analytics.
• Industry-relevant projects and a final-year capstone project.
• Development of a job-ready portfolio.
• Live classes and learning from industry-connected tutors.
• NZQA-certified qualification.
• Opportunities for practical project experience.
• Potential progression to master's-level study in business or information technology. 

Programme Structure and Subjects / Topics

The programme has three stages and three available majors. NZSE notes that delivery of majors is subject to demand/enrolment numbers.

Year 1 – Level 5, 120 credits

All students study:

• BBIM501: Applied Statistics for Business
• BBIM502: Introduction to Programming
• BBIM505: Professional Practice and Communications
• BBIM504: Information Systems Fundamentals
• BBIM503: Digital Transformation in Business
• BBIM506: Introduction to Data Science
• BBIM507: Sustainable Business
• BBIM508: Social Media Networks

Year 2 – Level 6, 120 credits

Business Information Systems major:

• BBIM605: Security Practices in Business
• BBIM607: Business Needs Analysis
• BBIM603: Database Fundamentals
• BBIM604: Data Collection and Analysis
• BBIM615: Project Management
• BBIM606: Integrated Marketing
• BBIM602: Interface Design & User Experience
• BBIM608: Data & Process Modelling

Integrated Marketing Communications major:

• BBIM605: Security Practices in Business
• BBIM607: Business Needs Analysis
• BBIM609: Marketing Fundamentals
• BBIM604: Data Collection and Analysis
• BBIM615: Project Management
• BBIM606: Integrated Marketing
• BBIM602: Interface Design & User Experience
• BBIM610: Digital Marketing

Data Analytics major:

• BBIM605: Security Practices in Business
• BBIM611: Mathematics for Data Science
• BBIM603: Database Fundamentals
• BBIM604: Data Collection and Analysis
• BBIM615: Project Management
• BBIM612: Data Transformation Management
• BBIM613: Data Visualisation
• BBIM614: Data Warehousing and Mining

Year 3 – Level 7 and associated Level 6 component

Business Information Systems major:

• BBIM601: Business Intelligence
• BBIM703: Business Process Management
• BBIM701: Information Security Management
• BBIM702: Enterprise Information Systems
• BBIM714: Emerging Trends & Technologies in BIS
• BBIM711: Capstone Project – BIS, 45 credits

Integrated Marketing Communications major:

• BBIM601: Business Intelligence
• BBIM706: Entrepreneurship and New Venturing
• BBIM704: Services Marketing Management
• BBIM705: Brand Management
• BBIM715: Emerging Trends & Technologies in IMC
• BBIM712: Capstone Project – IMC, 45 credits

Data Analytics major:

• BBIM601: Business Intelligence
• BBIM709: Big Data Analytics
• BBIM707: Advanced Data Engineering
• BBIM708: Machine Learning and AI
• BBIM716: Emerging Trends & Technologies in DA
• BBIM713: Capstone Project – DA, 45 credits.

Disciplines / Specialisations

Students can choose from three majors, subject to enrolment/demand:

1. Business Information Systems (BIS)

Focus areas include:

• Business information systems
• Information security
• Enterprise information systems
• Business process management
• Databases
• Business intelligence
• Systems analysis
• User experience
• Data and process modelling

2. Integrated Marketing Communications (IMC)

Focus areas include:

• Marketing
• Integrated marketing communications
• Digital marketing
• Brand management
• Services marketing
• Entrepreneurship
• Customer insights
• Social media and communications

3. Data Analytics (DA)

Focus areas include:

• Data analytics
• Data science
• Database systems
• Data transformation
• Data visualisation
• Data warehousing and mining
• Big data
• Data engineering
• Machine learning and AI. 

Programme Highlights

• 360-credit bachelor's degree.
• Level 7 qualification.
• Three academic years.
• Auckland CBD campus.
• Blended delivery.
• Three major options.
• Practical, business-focused technology education.
• Programming and data science foundations.
• Business information systems training.
• Marketing and digital communication training.
• Advanced data analytics, data engineering and AI options.
• Final-year capstone project.
• Industry-focused practical learning.
• Job-ready portfolio development.
• Live classes.
• Industry-connected tutors.
• NZQA-certified qualification.
• Weekly payment options are available, subject to NZSE's payment arrangements.

Career Outcomes

Career opportunities depend on the major selected.

Business Information Systems graduates may pursue roles such as:

• IT Technical Support Officer
• Systems Analyst
• Applications Developer
• Business Analyst
• Process Analyst
• Systems Developer
• Application Analyst
• Cybersecurity Analyst

Integrated Marketing Communications graduates may pursue roles such as:

• Customer Insights Analyst
• Web Content Creator
• Communications Analyst
• Marketing Analyst
• Consumer Marketing Coordinator
• Marketing Strategist
• Rebranding Assistant
• Social Media Specialist
• Sales Development Representative
• Digital Marketing Coordinator

Data Analytics graduates may pursue roles such as:

• Data Analyst
• Business Insights Analyst
• Data Insights Analyst
• Research Analyst
• Database Developer/Administrator
• Business Intelligence Analyst
• Quantitative Analyst
• Data Warehouse Engineer
• Machine Learning Analyst
• Marketing Data Analyst
• Social Media Data Analyst.

Latest Updates / Special Requirements

The current 2026 NZSE programme information confirms the Bachelor of Business Information Management as an active Level 7 Business Technologies programme. The current listing gives February and July as the programme intakes.

A significant programme condition is that the availability of individual majors is subject to demand/enrolment numbers. Students should therefore confirm that their preferred major will run for their intended intake.

NZSE also promotes academic pathways and partnerships with AUT and Massey University. The current Business Technologies information states that NZSE works with these universities to provide cross-credit and progression opportunities, subject to the applicable pathway conditions.

Exact external certification names associated with the programme are not clearly specified in the current programme-page text, so certification details are not publicly specified – please confirm with NZSE.

International Student Visa Requirements

An international student intending to study this programme physically in New Zealand will generally require a Fee Paying Student Visa, unless another appropriate visa category applies.

Immigration New Zealand currently requires applicants for a Fee Paying Student Visa to have:

• An offer of place from an approved education provider.
• Evidence of sufficient funds to pay tuition fees or an applicable scholarship.
• Evidence of sufficient funds for living expenses or an acceptable sponsor.
• Acceptable medical and travel insurance.
• Genuine intention to study in New Zealand.
• Evidence satisfying applicable health and character requirements.
• Evidence of onward travel or sufficient funds to purchase onward travel, where required.