What is the Course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

 

An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

 

Course Structure

This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career-ready graduates.

 

Is this course for you?

If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.

 

Special Features:

The BSc (Hons) in Digital Marketing with Analytics programme has received accreditation from the Institute of Analytics, which is an International Professional Body for Analytics & Data Science professionals. Receiving this accreditation means we have gained global recognition that our programme meets the highest global academic, professional and ethical standards set by the IoA. Students, universities and employers can be confident in the quality of education we provide, which should help students gain a competitive edge in the data age.

• A semester-long work placement or study abroad option in Year 3 promoting workbased learning.
• Working with client organisations to devise creative marketing solutions.
• Wide range of elective subjects allows students to customise Years 3 & 4 of their studies.
• Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.