With the large quantity of data being collected from web sites or the catalogue of previous orders made by clients, data mining provides unique insights into the data which may have previously not been seen. Although possible to draw conclusions from small samples of data, the larger the collection becomes and the more variables that are introduced the process of deducing a simple insight becomes an impossible task. Data mining provides the ability to work with any data set size and draw new unseen perspectives on the data. This course in data analytics is designed to provide the learner with the skills needed to collect data from any data source and extract useful insights which have previous been unseen, providing a unique view on the problems faced during the business decision making process.

 

In this programme, the learner will become familiar with a suite of different leading tools available to gather information from different sources and apply commonly used algorithms to deduce answers to common business questions from data, predominantly Rapidminer. Data mining aids the decision-making process by informing the key stake holders by relying on the most reliable source, the data available. This approach helps the decision-making process by making informed decisions before key changes or alterations are made to any business process.